Director of E-Commerce

Employment Type: Full-time Location Type: Remote Salary: Not Specified

Position Overview

Stio® is seeking a Director of E-Commerce (DoE) to oversee the growth, performance, and ongoing operations of the company’s e-commerce sales channel. The primary goal is to drive the performance, growth, and optimization of the Stio.com e-commerce website. This role is responsible for creating Stio’s e-commerce growth strategy, identifying new technology or merchandising-oriented opportunities, managing A/B tests and various 3rd party relationships, overseeing a team of 3-5 members, and managing all major sale moments in the annual marketing calendar. The DoE will also contribute to the overall Go-To-Market (GTM) process and act as a cross-functional partner to Product, Planning, Finance, Marketing, Operations, and Retail teams. The DoE reports to the Vice President of DTC.

Requirements

• Self-motivated, digitally-oriented leader.
• Exceptional organizational and leadership skills.
• Deep expertise in e-commerce operations.
• Outstanding manager of people with strong interpersonal and communication skills.
• Ability to get the best out of direct reports with diverse experience and abilities.
• Meaningful experience with Shopify.
• Aptitude for decision-making and problem-solving.
• Strong background and understanding of data, analytics, Google Analytics, and/or other data tools to drive insights and recommendations.
• Entrepreneurial mindset.

Responsibilities

• Revenue Growth and Margin Maximization: Responsible for overall revenue growth for stio.com and participation in all discounting and margin-impacting sales, promotions, and activations.
• Strategic Leadership: Develop and execute a holistic merchandising strategy aligned with business goals, focusing on optimizing product assortment, pricing, and promotional strategies to drive online sales and overall profitability.
• Team Management: Lead, mentor, and inspire a high-performing digital team, fostering a culture of innovation, collaboration, and continuous improvement through testing and analysis.
• Data-Driven Decision Making: Utilize advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring data-driven recommendations and decisions are made to enhance the customer journey and increase conversion rates over time. Specifically, monitor and analyze KPIs related to sales, conversion rates, customer review, and search ranking to identify areas of improvement.
• Customer Experience: Champion the customer experience by implementing best-in-class merchandising practices, including effective product categorization, cross-selling, upselling, and personalization.

About Stio

Stio® is an omni-channel mountain brand that designs, develops, and sells beautiful, functional, and innovative apparel, footwear, and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B, and its Mountain Studio® retail locations.

Stio is committed to environmental stewardship and is a proud partner of Protect Our Winters and the Conservation Alliance. The company utilizes a strong preferred materials platform, Bluesign® approved textiles wherever possible, audits its supply chains for best practices, and operates its workplaces responsibly. Stio believes in the benefits of the outdoors for mind, body, and soul and strives to enable access for all people, regardless of race, gender, beliefs, background, or ability, fostering inclusion in its communities.