Director, SEO & Organic Growth

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Mental Health, TelemedicineIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and ideally have 8+ years of experience in digital marketing, with a strong focus on SEO and organic growth strategies. Demonstrated leadership experience and the ability to manage cross-functional teams are essential, as is a strategic mindset and a deep understanding of the healthcare industry.

Responsibilities

The Director of Organic Growth will be responsible for developing and executing a comprehensive Search Everywhere Optimization (SEO) strategy to drive patient acquisition for Talkiatry, overseeing external partners and internal content efforts. They will set priorities, manage performance, and collaborate with various departments to ensure alignment with business goals. This role involves defining the SEO roadmap, analyzing patient discovery journeys, monitoring search trends, and advocating for SEO priorities, ultimately measuring success by patient conversion rates rather than solely website traffic.

Skills

SEO strategy

Organic growth

Search platform optimization

Content marketing

Partnership management

Cross-functional collaboration

Prioritization

Performance measurement

Problem-solving

Talkiatry

Provides virtual psychiatric care services

About Talkiatry

Talkiatry provides psychiatric care services through a telehealth platform, focusing on mental health support. Clients seeking help can easily check if their insurance is accepted and complete an online assessment, which helps match them with a suitable psychiatrist from Talkiatry's team. This allows clients to have their first virtual visit within days, making mental healthcare more accessible. Unlike many competitors, Talkiatry's services are covered by insurance, reducing the financial barriers often associated with mental health care. The goal of Talkiatry is to offer convenient and empathetic psychiatric care, led by a diverse team of experts, to help clients on their journey to better mental health.

New York City, New YorkHeadquarters

2019Year Founded

$192.6MTotal Funding

DEBTCompany Stage

HealthcareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Flexible Work Hours

Remote Work Options

Risks

Increased competition from other telehealth platforms may affect market share.

Reliance on insurance reimbursements poses financial risks with policy changes.

Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Talkiatry offers insurance-covered virtual psychiatric care, enhancing accessibility for patients.

The company partners with ERC Pathlight to provide specialized care for eating disorders.

Talkiatry's diverse clinical team ensures personalized care across various mental health needs.

Upsides

Talkiatry's value-based care model improves health outcomes and reduces costs.

The partnership with Biogen expands services to address postpartum depression effectively.

Growing telehealth adoption boosts demand for Talkiatry's services.

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