Director, SEO & Organic Growth

Director of Organic Growth

Employment Type: Full-time

Position Overview

Talkiatry is seeking a strategic, business-minded Director of Organic Growth to lead our Search Everywhere Optimization efforts. In this role, you’ll be responsible for significantly increasing patient acquisition by expanding Talkiatry’s discoverability and authority across traditional and emerging search platforms—including Google, ChatGPT, video search, social platforms, and provider directories (e.g. Psychology Today, WebMD). As you build on and grow our SEO foundation, this role also has the opportunity to identify and expand into broader organic growth channels.

Reporting to the VP of Growth Marketing, you’ll act as the central orchestrator of our SEO strategy: setting priorities, managing external partners, and ensuring performance translates into real business outcomes. Your success will be measured not by traffic, but by how effectively we guide prospective patients to discover and choose Talkiatry via organic channels.

You’ll collaborate closely with cross-functional partners in Growth, Product, Engineering, Editorial, and Clinical, while managing freelance and agency contributors across content and technical SEO. With a rapidly scaling base of 600+ healthcare providers and a strong foundation of clinically authoritative content, this is an opportunity for someone who sees SEO as a growth lever, not as a channel for vanity metrics.

This is not a technical or IC-level SEO role. You won’t be debugging JavaScript or configuring hreflang tags. Instead, we’re looking for someone who can set vision, solve ambiguous problems, prioritize ruthlessly, and hold yourself and others accountable for execution. You’ll help define the playbook for how patients find and choose their mental health care in a constantly evolving discovery landscape.

About Talkiatry

Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.

• 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome.
• With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.

Responsibilities

• Deliver on ambitious quarterly and annual traffic and patient conversion goals through a cross-platform Search Everywhere Optimization strategy focused on acquisition, not just traffic.
• Own and drive a strategic roadmap that enables Talkiatry to outperform competitors, informed by data, search trends, and competitive insights.
• Manage agencies, freelancers, and content partners by setting direction, reviewing output, and ensuring alignment with business goals.
• Build reporting frameworks and dashboards that provide organizational-wide visibility into the performance of organic channels.
• Lead cross-functional content strategy, ensuring topical authority and brand trustworthiness, and develop landing pages and user experiences that convert.
• Analyze patient discovery and decision-making journeys to continuously improve how prospective patients find and evaluate Talkiatry.
• Monitor performance and evolving trends across Google, GenAI tools, social/video platforms, and healthcare provider directories, adjusting strategies based on platform evolution and competitive behavior.
• Advocate for site-level and technical SEO priorities, working with internal or external resources (without owning direct implementation yourself).
• Travel occasionally to New York, Los Angeles, and relevant SEO industry events, as needed.

Application Instructions

• [Specific application instructions would typically go here if provided]

Company Information

• Company: Talkiatry
• Industry: Mental Health, Healthcare
• Mission: To transform psychiatry with accessible, human, and responsible care.