Inspire

Consumer Insights & Research Analyst

Atlanta, Georgia, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Restaurant, Food & Beverage, Consumer GoodsIndustries

Requirements

Candidates should possess a BA/BS in Marketing, Psychology, Statistics, Social Sciences, or a related field, with 1-2 years of experience in Market Research, Consumer Insights, or a related field. Preferred qualifications include a Master's Degree in Market Research (MMR) and experience in the restaurant chain, food manufacturer, consumer packaged goods company, or marketing research supplier industry. Required skills include a passion for solving business problems with quantitative data, experience with research platforms like Qualtrics or Decipher, proficiency in Microsoft Suite (Excel, PPT, Word), the ability to communicate quantitative analyses clearly, a logic-driven understanding of data, and strong interpersonal skills.

Responsibilities

The Consumer Insights & Research Analyst will represent the voice of the consumer to multiple brands by delivering fact-based consumer and customer understanding through primary research, market segmentation, and surveys. This role involves supporting data analysis from internal and external sources to inform brand reputation, consumer experience, and responses to brand initiatives. Key responsibilities include conducting consumer research to identify actionable insights and unmet consumer needs for marketing activations and new products, providing insights and recommendations on industry trends and competitive activities to influence company strategy, assisting with managing vendor relationships for research projects, developing expertise in various data sources for brand deep-dives, building strong relationships with internal clients and presenting findings, and mining consumer research to identify growth targets and opportunities.

Skills

Consumer Insights
Market Research
Consumer Surveys
Data Analysis
Quantitative Data
Marketing
Psychology
Statistics
Social Sciences
Vendor Management
Presentation Skills

Inspire

Provides renewable energy subscription services

About Inspire

Inspire provides renewable energy solutions through a flat rate subscription model. Customers can easily switch to 100% renewable energy with a low monthly price, which remains consistent without the fluctuations typical of traditional energy bills. This subscription service is designed for environmentally conscious consumers who want to support clean energy sources. Inspire stands out from competitors by offering a straightforward and predictable pricing structure, along with highly regarded customer service that emphasizes clear and personable interactions. The company's goal is to positively impact the environment by combating climate change and promoting clean air initiatives.

Santa Monica, CaliforniaHeadquarters
2014Year Founded
$8MTotal Funding
SERIES_ACompany Stage
Energy, Consumer GoodsIndustries
51-200Employees

Benefits

Comprehensive health plans
401k matching
Training & development
Flexible PTO
Wellness days
Paid parental leave

Risks

Increased competition could erode Inspire's market share.
Potential changes in government subsidies may impact Inspire's pricing model.
Rising operational costs could force Inspire to increase subscription fees.

Differentiation

Inspire offers a flat rate subscription for 100% renewable energy.
Customers can switch to Inspire's service in less than two minutes.
Inspire is known for excellent customer service and clear communication.

Upsides

Growing consumer interest in sustainable living boosts demand for Inspire's services.
Advancements in battery storage enhance Inspire's renewable energy reliability.
Government incentives for renewable energy adoption make Inspire's model more appealing.

Land your dream remote job 3x faster with AI