Senior Market Research Professional

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health Insurance, HealthcareIndustries

Requirements

Candidates must possess a Bachelor's degree or higher in Market Research, Data Analytics, Marketing, Communications, or Business, with over 5 years of experience in both qualitative and quantitative market research projects. Experience and a passion for market research with low-income consumers are essential, along with a strong understanding of various research methodologies, excellent project management skills, and the ability to translate data into compelling narratives through insight and data visualization. Strong presentation skills and experience communicating complex strategies to senior management are also required.

Responsibilities

The Senior Market Research Professional will collaborate with marketing partners and business lines to define learning agendas and strategic insight needs, ensuring the voice of the customer is heard. Key responsibilities include determining business questions, scoping research audiences, securing research samples, selecting appropriate vendors, partnering with vendors on methodology and research instruments, project managing vendors through the research process, and delivering final reports with actionable insights. The role also involves presenting insights to stakeholders and potentially assisting other researchers on complex projects, managing budgets, and overseeing research operations.

Skills

Market Research

Data Analysis

Marketing Strategy

Customer Insights

Research Design

Vendor Management

Project Management

Stakeholder Presentation

Budget Management

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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