Chef de marque principal ou principale – Nutrition (Montréal) / Sr. Brand Manager – Nutrition (Montreal) at Abbott

Montreal, Quebec, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Deep knowledge of consumer behavior and ability to use it for developing brand strategies and generating sustainable growth
Experience in brand management, including strategic planning, innovation, pricing, forecasting, and budget management
Leadership skills to direct cross-functional teams and mentor direct reports (Brand Manager and Assistant Brand Manager)
Ability to adapt brand strategies and innovations to the Canadian market dynamics and growth objectives
Proficiency in financial management, including P&L, advertising and promotion budgets, and S&OP planning

Responsibilities

Oversee the development, management, and execution of strategies and tactical programs for Ensure and specialty products to ensure sustainable and profitable growth and long-term brand equity
Play a key role in defining brand direction, optimizing results, and achieving business objectives
Manage all aspects of the brand (strategic planning, innovation, pricing, forecasting, budget management, etc.)
Lead a cross-functional team and mentor two direct reports (Brand Manager and Assistant Brand Manager) for career advancement
Develop customer-focused strategies using in-depth consumer insights for profitable growth
Design/adapt brand strategies and innovations for the Canadian market
Lead annual brand planning process, including market analysis and strategic recommendations
Design national marketing campaigns for new and existing products in collaboration with digital content teams
Manage brand P&L and budgets in collaboration with Finance, and lead forecast adjustments (analyzing results, identifying risks, and planning mitigation)

Skills

Brand Management

Product Marketing

Market Strategy

Consumer Insights

Nutrition Products

Strategic Planning

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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