Channel Marketing Director
BackbaseFull Time
Expert & Leadership (9+ years)
Candidates must possess a Bachelor's degree in Marketing, Business, or a related field, or equivalent experience, and have 3-5 years of experience in channel marketing within the IT, technology, or consumer electronics sectors. Experience working with distributors, resellers, system integrators, and/or retailers in the Middle East and Africa (MEA) region is required, along with fluency in both Arabic and English (written and verbal). Strong project management, organizational, and analytical skills are essential, as is proficiency in MS Excel and PowerPoint.
The Channel Marketing Manager will plan and execute regional channel marketing programs across enterprise and consumer markets in the MEA, collaborating with partners to deliver joint marketing initiatives, lead-generation campaigns, and enablement activities. Responsibilities include supporting channel development, delivering marketing activities such as events and promotions, localizing marketing content for Arabic-speaking markets, tracking campaign performance and ROI, managing agency relationships, and building strong relationships with partners and internal stakeholders.
Provides data storage solutions and services
Western Digital provides a variety of data storage solutions, including Network Attached Storage (NAS), Storage Area Network (SAN), private cloud, and hyper-converged infrastructure. Their products are designed to help businesses manage and store data efficiently and reliably. For example, their all-flash arrays are optimized for high input/output applications, while the JetStor brand offers cost-effective NAS and SAN arrays that support multiple host ports for improved performance. What sets Western Digital apart from its competitors is its extensive experience in the data storage market and its ability to cater to a wide range of clients, from large corporations to small businesses. The company's goal is to deliver high-value storage solutions that meet the diverse needs of its customers, ensuring they have the tools necessary for effective data management.