Partner Marketing Manager, Distribution (Remote)

About CrowdStrike

• Employment Type: Full time

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role

We are seeking a skilled and strategic Distribution Marketing Manager with a strong background in the distribution ecosystem to lead co-marketing and enablement initiatives with our Americas distribution partners. This role will serve as the key marketing liaison between our organization and Americas distributors, helping drive awareness, demand, and pipeline through scalable, partner-led marketing programs. The ideal candidate has deep familiarity with the two-tier distribution model, experience managing distributor relationships, and the ability to translate marketing strategy into actionable programs across partner tiers.

What You'll Do

Strategic Distribution Marketing

• Develop and execute integrated marketing strategies that align with distributor business plans, sales targets, and geographic priorities.
• Partner with distributor marketing teams to co-develop joint marketing plans, integrating MDF, co-branding, lead generation, and event participation.
• Champion the brand and messaging across the distribution network to ensure consistency and relevance to local markets.

Partner Engagement & Enablement

• Build trust-based relationships with key distribution partners and their extended reseller networks.
• Design scalable enablement assets (playbooks, campaign-in-a-box kits, toolkits) that empower distributors to market and sell effectively.
• Support distributor onboarding with marketing training, playbooks, and access to relevant materials and tools.

Program Management & Execution

• Launch and manage co-marketing campaigns that drive reseller recruitment, product awareness, and channel sales acceleration.
• Collaborate with sales and channel teams to align programs with revenue goals and territory needs.
• Support participation in distributor events, roadshows, and partner conferences.

Data-Driven Insights & Optimization

• Define KPIs for distribution marketing programs and analyze campaign performance to assess ROI and recommend improvements.
• Track MDF usage and ensure timely, accurate reporting to both internal stakeholders and partners.
• Regularly audit partner content, program adoption, and participation to identify gaps and opportunities.

What You'll Need

• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
• 8+ years of experience in distribution/channel marketing, preferably in IT, cybersecurity, networking, or enterprise hardware/software.
• Strong understanding of two-tier distribution, including the dynamics between vendors, distributors, and downstream resellers or VARs.
• Proven experience managing joint marketing efforts, MDF funds, and partner go-to-market strategies.
• Excellent relationship-building skills, with the ability to influence distributor stakeholders and field teams.
• Skilled in project management, cross-functional collaboration, and marketing automation tools.
• Travel up to 15% of the time within North America

Preferred Skills

• Knowledge of key distribution players and platforms (e.g., TD SYNNEX, Arrow, etc).
• Experience supporting distributor-led demand gen, digital campaigns, and territory-specific activ