Partner Marketing Manager, Distribution (Remote)

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, Biotechnology, SoftwareIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, with an MBA being a plus. A minimum of 8 years of experience in distribution or channel marketing, ideally within the IT, cybersecurity, networking, or enterprise hardware/software sectors, is required. A strong understanding of the two-tier distribution model, including vendor, distributor, and reseller dynamics, is essential. Proven experience in managing joint marketing efforts, MDF funds, and partner go-to-market strategies is necessary. Excellent relationship-building and influencing skills are needed to effectively engage distributor stakeholders and field teams. Proficiency in project management, cross-functional collaboration, and marketing automation tools is also required. The role may involve up to 15% travel within North America. Knowledge of key distribution players and platforms, as well as experience supporting distributor-led demand generation, digital campaigns, and territory-specific activities, are preferred.

Responsibilities

Develop and execute integrated marketing strategies aligned with distributor business plans and sales targets. Collaborate with distributor marketing teams on joint marketing plans, including MDF, co-branding, lead generation, and events. Champion brand consistency and messaging across the distribution network. Build relationships with key distribution partners and their reseller networks. Design and deliver scalable enablement assets such as playbooks and campaign kits to empower distributors. Support partner onboarding with marketing training and resources. Launch and manage co-marketing campaigns to drive reseller recruitment and channel sales. Align marketing programs with sales teams and revenue goals. Support participation in distributor events and conferences. Define KPIs, analyze campaign performance, and report on MDF usage. Audit partner content and program adoption to identify improvement opportunities.

Skills

Distribution Marketing

Co-marketing

Partner Marketing

Marketing Strategy

Demand Generation

Pipeline Management

Channel Marketing

Two-tier distribution model

MDF (Marketing Development Funds)

Co-branding

Event Marketing

Crowdstrike

Cloud-native endpoint security solutions provider

About Crowdstrike

CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.

Austin, TexasHeadquarters

2011Year Founded

$468MTotal Funding

IPOCompany Stage

Enterprise Software, CybersecurityIndustries

5,001-10,000Employees

Benefits

Competitive Employee Stock Purchase Plan

Remote-friendly culture

Market leader in compensation and equity awards

Competitive vacation and flexible working arrangements

Comprehensive health benefits + 401k plan

Paid Parental Leave, including adoption

Wellness programs

Professional development and mentorship opportunities

Open offices have stocked kitchens, coffee, soda and treats

Risks

Increased competition from companies like Lumos could challenge CrowdStrike's market share.

Recovery from last year's outage may still affect customer trust and future sales.

Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.

Differentiation

CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.

The company serves 44 of the Fortune 100, showcasing its strong market presence.

CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.

Upsides

Partnership with SonicWall opens new SMB market segment for CrowdStrike.

Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.

Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.

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