Business Insights and Strategy Manager, Opinion at Dow Jones

New York, New York, United States

Dow Jones Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Publishing, JournalismIndustries

Requirements

  • Bachelor's Degree
  • 3+ years of experience in data analytics
  • Knowledge of product testing, A/B testing, and modeling
  • Ability to manage, organize, and present data in a clear, concise, and actionable format
  • Great communication skills to teach editors and reporters how to use tools and think about audience data
  • Ability to turn raw data into visual insights to support content decisions
  • Flexible workflow and ability to manage multiple assignments in a dynamic environment
  • Creativity and strong critical thinking skills
  • Experience creating project strategy plans to identify tasks, milestones, and deliverables
  • Experience with cloud-based data warehouses (BigQuery) and modeling complex data transformations with SQL
  • Management experience is a plus (role includes managing a reporting analyst)
  • Strengths in multiple of the following: Knowledge of Python (preferred) or R; Familiarity with statistical and significance tests; Experience creating data pipelines; Experience with Tableau or Looker; Knowledge of digital web analytics tools (Omniture, Google Analytics, Parse.ly, Chartbeat); Understanding of WSJ Opinion pages principles
  • New York-based
  • High-energy, collaborative team player with demonstrated management experience

Responsibilities

  • Lead Opinion’s data analyst strategy, making decisions to drive product strategy based on analysis of readership and subscriber feedback
  • Automate more reporting to devote time to learning about the audience and delivering insights into product and strategy recommendations
  • Work closely with the editorial page’s managing editor and act as liaison between Opinion and senior managers in Product, Marketing, Finance, and Engineering for strategic initiatives
  • Assist the managing editor with business cases for traffic growth initiatives (e.g., social media posting cadence, product enhancements) and analyze data from new platforms (e.g., Snap, YouTube, Instagram) to inform business and platform strategy
  • Deliver critical digital insights and visualizations to guide audience growth strategy
  • Create new dashboards and metrics for audience segmentation projects
  • Provide daily research support to the team, including daily, weekly, and quarterly data reviews of Opinion content
  • Analyze historical and planned articles
  • Collaborate with other data teams (Programming and News Insights) using data science and predictive modeling to engage audiences better

Skills

Data Analysis
Data Visualization
Dashboards
Audience Segmentation
Predictive Modeling
Data Science
Metrics Analysis
Audience Insights

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters
1881Year Founded
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
5,001-10,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Comprehensive Healthcare Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Paid Time Off
Paid Vacation
Paid Maternity and Paternity Leave
Family Care Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Education Benefits
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.
AI-generated content threatens traditional journalism models.
Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.
The Wall Street Journal is America's largest newspaper by total average circulation.
Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.
AI-driven journalism tools enhance content creation and personalization.
Growing importance of ESG data creates opportunities for expanded offerings.

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