Business Director at Ogilvy

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, SportsIndustries

Requirements

Strong understanding of and experience working with Rights Holders and Brand Partnerships in Sports, particularly the business of sport and its role for brands
Proven record of shaping and delivering fan engagement strategies and experiences
Ability to take an empathetic view of fans' motivations and needs across different sports and types of fandoms
Insight-driven approach, comfortable working with fan data and translating insights into action
Multi-channel experience supporting fan engagement across fragmented media landscapes
Strength in direct-to-fan engagement, including relationship management and monetisation of fandom
Experience developing and implementing CRM strategies, leveraging first-party data to enhance fan experiences and drive business results
Natural collaborator, able to work with integrated internal and client teams, large stakeholder groups, and manage partnership relationships
Proven record of partnering with client leads as a trusted ally to deliver business results and grow agency-client relationships
Ability to support growth in sports through lead generation, pitches, proposals, and market presence
Healthy fascination with human behaviour and how it can be influenced
Entrepreneurial with a growth mindset
High standards, holding the team and self accountable

Responsibilities

Take a lead role on the biggest fan engagement account and a new partnership account, both in motorsport
Shape and deliver fan engagement strategies and experiences
Work with fan data to generate insights and translate them into client actions
Support fan engagement across multi-channel media landscapes, with focus on direct-to-fan engagement, CRM strategies, and monetisation
Collaborate with integrated internal teams and client stakeholders, managing partnership relationships
Partner with client leads to deliver business results and grow agency-client relationships
Contribute to continued growth in sports through lead generation, pitches, proposals, and market presence

Skills

Fan Engagement

Sports Marketing

Motorsport

Rights Holders

Partnership Activation

Account Management

Ogilvy

Global advertising and brand experience agency

About Ogilvy

Ogilvy operates as a global advertising, marketing, and public relations agency focused on creating and managing brand experiences. The company helps businesses establish a unique brand identity, develop engaging customer experiences, and communicate compelling brand stories. Their services include advertising campaigns, digital marketing, public relations, and brand consulting, which they offer on a project basis or through long-term contracts. Ogilvy differentiates itself from competitors by leveraging its extensive global presence and deep industry knowledge to deliver tailored marketing strategies for a diverse range of clients, including well-known brands and non-profit organizations. The goal of Ogilvy is to drive growth and brand loyalty for its clients through impactful marketing solutions.

New York City, New YorkHeadquarters

1948Year Founded

ACQUISITIONCompany Stage

Consulting, Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Hybrid Work Options

Risks

Increased competition from digital-first agencies offering cost-effective solutions.

The rise of in-house marketing teams reduces demand for external agency services.

Economic uncertainties and budget cuts may impact Ogilvy's revenue streams.

Differentiation

Ogilvy's global presence spans 132 offices in 83 countries, offering extensive reach.

The agency's six core capabilities provide comprehensive brand solutions for diverse client needs.

Ogilvy's legacy of iconic campaigns positions it as a leader in creative marketing.

Upsides

AI-driven marketing strategies enhance personalized campaigns and client ROI.

Short-form video content offers new storytelling opportunities on platforms like TikTok.

Ogilvy's recognition in Forbes' Best Consulting Firms list boosts its consulting credibility.

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