Business Development Representative

The Business Development Representative will qualify inbound leads from marketing campaigns to assess sales readiness and ensure high-quality prospects enter the pipeline. They will facilitate next steps for leads through marketing nurtures or continued outreach and execute outbound prospecting tied to marketing campaigns, including event follow-ups and ABM outreach. Attending industry events and trade shows to engage with prospects and support lead generation is part of the role. Responsibilities include monitoring performance metrics such as lead conversion rates and pipeline progression, collaborating with sales teams for seamless lead handoff and feedback, and leveraging CRM tools to track and manage leads efficiently. Maintaining accurate CRM records, supporting process improvements for lead nurturing and routing, and providing feedback on lead quality and messaging effectiveness are also key duties. Developing a deep understanding of dispensary operator challenges and workflows to act as a trusted advisor is expected.