Brand Marketing Manager

Denver, Colorado, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, Workwear, RetailIndustries

Requirements

The ideal candidate is highly creative and proactive, possessing a passion for brand building and the ability to thrive in a small, nimble team. They should balance big-picture vision with precise execution, demonstrating strong organizational skills and attention to detail. Excellent communication skills are essential for crafting clear briefs, providing constructive feedback, and collaborating effectively with internal teams, customers, and creators. Experience in brand storytelling, social media strategy, multi-channel campaign management, and partnership engagement is required.

Responsibilities

The Brand Marketing Manager will lead brand storytelling, execute smart strategy, and deliver campaigns to build awareness and brand love. They will shape the social media presence, guide a Social Media Specialist in creating content and engagement, and own cross-channel campaigns, content planning, and partnership programs. Responsibilities include championing bold brand initiatives, partnering with product and creative teams for go-to-market launches, elevating the Werkshop series, tracking industry trends, shaping organic social strategy, inspiring the Social Media Specialist, leading multi-channel campaigns from brief to launch, and supporting partnerships, ambassador engagement, and community building. The role also involves leading brand activations at key events and trade shows.

Skills

Brand Marketing

Storytelling

Campaign Execution

Social Media Strategy

Content Planning

Partnership Programs

Brand Building

Organizational Skills

Creative

Truework

Automated income and employment verification platform

About Truework

Truework operates in the employment and income verification sector, providing a platform for businesses to verify applicants' income and employment status. The platform is customizable, allowing businesses to tailor the verification process to their specific needs. Truework's intelligent system efficiently routes verifications to ensure quick and comprehensive results. Clients include businesses that require accurate information for hiring or loan approvals. Truework's pay-per-result model means clients only pay for successful verifications, ensuring value for their investment. A partnership with TransUnion enhances Truework's credibility and resources. The company's goal is to streamline the verification process, reduce costs, and help businesses make informed decisions while minimizing risk.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$115.7MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Enterprise Software, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Flexible Work Hours

401(k) Retirement Plan

Family Planning Benefits

Risks

Competition from Equifax and new market entrants may pressure Truework's market share.

Rapid data network expansion could lead to privacy concerns and regulatory scrutiny.

Reliance on partnerships may expose Truework to risks if partners face difficulties.

Differentiation

Truework offers a pay-per-result model, ensuring clients only pay for completed verifications.

The platform's integration with Empower LOS enhances efficiency for mortgage lenders.

Truework Guardian provides a unique risk scoring system to secure verification processes.

Upsides

Truework's data network expansion to 48 million records increases its market attractiveness.

Partnership with Vault Verify transforms verifications into revenue opportunities for employers.

Strategic partnership with TransUnion boosts Truework's credibility and client base.

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