Brand Activation Lead

About the Role

Employment Type: Full time

In the role of Brand Activation Lead, you will be a key leader on the Brand Strategy & Activation team. You will be responsible for developing strategic plans that drive top-of-funnel brand metrics and core business KPIs. You will provide the vision and oversee the execution of brand measurement plans, brand campaign advertising, brand architecture, and serve as a key consultant and stakeholder to areas like brand social, events, and media. You will work cross-functionally with a variety of teams including Product, Design, Customer Service, and Communications.

About the Team

We are a high-impact, cross-functional team focused on building programs that connect brand engagement to business growth. We unify partnerships, Tier 1 events, social media, and advertising into one cohesive strategy—designed to drive awareness, adoption, and pipeline across the Zoom portfolio. Our work spans the full funnel, and we stay relentlessly focused on outcomes and business impact.

Responsibilities

• Serving as the primary lead for the development of overarching brand messaging and creative content associated with brand campaigns, including overseeing commercial shoots and managing the development of multi-channel creative assets
• Creating a robust brand measurement structure, partnering with internal and external parties to build the infrastructure and share key brand insights with senior stakeholders to inform business strategy
• Partnering with Creative & Product Marketing on expanding our brand architecture to integrate new products, programs, and features and adapt to changing market conditions
• Driving brand reputation management and crisis response, liaising with Community & Customer Service teams, PR teams, Product, and others
• Managing the overall brand activation calendar - what messages do we have in market and when
• Sourcing and managing relationships with best-in-class agency partners
• Setting scalable processes and systems for brand usage approvals and guidelines so Brand Marketing can continue to deliver impact globally

What We're Looking For

• BS/BA in marketing, communications, business preferred
• 10+ years of experience in marketing brands & products. Tech experience a plus.
• Have significant experience planning and launching successful brand advertising campaigns in order to drive brand awareness, brand perception, consideration, and product/feature usage
• Possess in-depth analytical skills. Experience developing measurement plans including brand health tracking, audience sizing, and creative testing.
• Have a track record of building brand identities & guidelines in partnership with creative & comms teams
• Have strong prioritization skills. Able to assess and prioritize projects that will deliver significant impact, and work in a fast-paced environment with minimal guidance.
• Hands-on strategic leader willing to lead by doing
• Have the ability to communicate well at senior levels of an organization via presentation, written, and spoken channels

Salary Range

Minimum: $126,500.00 Maximum: $276,700.00

In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus, and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be a different range for candidates in this and other locations.

Application Information

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application! Anticipated Position Close Date: 08/18/25

Ways of Working

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person, is indicated in the job description.