Brand Activation Lead

The Brand Activation Lead will develop strategic plans to drive top-of-funnel brand metrics and core business KPIs. They will provide vision and oversee the execution of brand measurement plans, brand campaign advertising, and brand architecture. This role involves serving as a key consultant and stakeholder for brand social, events, and media, and working cross-functionally with Product, Design, Customer Service, and Communications teams. Responsibilities include developing overarching brand messaging and creative content, managing commercial shoots and multi-channel creative assets, creating a robust brand measurement structure, and sharing key brand insights. The lead will also partner on expanding brand architecture, manage brand reputation and crisis response, maintain the overall brand activation calendar, source and manage agency partners, and establish scalable processes for brand usage approvals and guidelines globally.