Director of Creative Services

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Technology, EsportsIndustries

Requirements

Candidates should have 10+ years of experience in brand, marketing, and product design, with proven experience leading and mentoring design teams. A strong portfolio showcasing brand identity, marketing design, and digital product UI/UX is required, along with experience in campaign creative, event branding, social content, and digital advertising. Advanced proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, After Effects) is necessary, as is familiarity with project management tools like Notion, Slack, and Asana, and experience with design systems in agile environments. Experience in sports, esports, entertainment, or media, and motion design or broadcast graphics experience are considered a plus.

Responsibilities

The Director of Creative Services will lead design strategy and execution across brand, marketing, and product initiatives, serving as both a hands-on lead designer and manager of the creative team. This role involves creating marketing assets for various channels, collaborating with cross-functional leaders to shape creative vision, and delivering cohesive branded experiences. Responsibilities include designing and maintaining visual identity systems, leading branded activations, supporting product teams with UI/UX design, ensuring brand consistency, and scaling design systems across marketing and product.

Skills

Brand Design

Marketing Design

Product Design

UI/UX Design

Visual Strategy

Team Management

Mentorship

Brand Identity Systems

Design Systems

Creative Leadership

PlayVS

High school esports competition platform

About PlayVS

PlayVS provides a platform for high school students in the U.S. and Canada to participate in esports competitions, featuring games like League of Legends and Super Smash Bros. Ultimate. The platform simplifies scheduling, matchmaking, and record-keeping for teams, and is offered free of charge to schools to promote esports participation and skill development. PlayVS also connects high school esports to collegiate programs, awarding over $1 million in scholarships and partnering with staypluggedin.gg to help students secure financial support for their education. The company's goal is to foster student growth through esports while supporting high schools in building their programs.

Los Angeles, CaliforniaHeadquarters

2018Year Founded

$103.6MTotal Funding

SERIES_CCompany Stage

Education, Consumer Goods, GamingIndustries

51-200Employees

Risks

Competition from platforms like NASEF threatens PlayVS's market share.

Omnic.AI partnership may face challenges if AI feedback doesn't meet expectations.

Madden NFL Youth Championship may struggle if the game loses popularity.

Differentiation

PlayVS offers a free esports platform for high schools, fostering skill development.

The company bridges high school and collegiate esports, offering scholarships and prizes.

PlayVS partners with organizations like NFL and Special Olympics for unique esports events.

Upsides

Partnership with Omnic.AI enhances player development through AI-driven performance insights.

Collaboration with NFL for Madden NFL Youth Championship expands audience and cross-promotion.

Multi-year deal with New Mexico Activities Association boosts platform adoption in schools.

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