Pattern

Brand Manager (Korea)

South Korea

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Ecommerce, RetailIndustries

Requirements

Candidates should possess a Bachelor's degree or higher in e-commerce or marketing, with over 6 years of hands-on experience in account management, project management, digital marketing, or trading. Experience with Korean e-commerce marketplaces like Gmarket and Coupang is a significant advantage, as is familiarity with other digital channels such as D2C sites and Naver. Advanced proficiency in Excel, including VLOOKUP and Pivot Tables, is essential, along with strong project management, measurement, and planning capabilities. The role requires excellent communication skills in both English and Korean, the ability to work under pressure, manage multiple timelines, and demonstrate independence, motivation, and a success-driven, data-driven approach with adaptability to change.

Responsibilities

The Brand Manager will be responsible for managing, building, and growing partner e-commerce activities on Korean marketplaces including Gmarket, Coupang, and Naver. This involves driving revenue growth through data-driven strategies, developing and implementing joint business plans with brand partners, and overseeing e-commerce channel operations and campaign delivery by leading cross-functional teams. Responsibilities also include establishing and maintaining client relationships, conducting regular performance analyses using various data sources, optimizing performance across all touchpoints, and leading the setup of the Korean e-commerce operation and marketing team. Additionally, the role involves partnering with the logistics team to manage cross-border and domestic fulfillment.

Skills

eCommerce
Account Management
Project Management
Stakeholder Management
Data Analysis
Sales Strategy
Marketing Strategy
Marketplace Operations
Gmarket
Coupang
Naver

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters
2013Year Founded
$269.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees

Risks

Increased competition from AI-driven ecommerce platforms could erode Pattern's market share.
The rapid growth of Amazon's third-party sellers may dilute Pattern's service effectiveness.
The partnership with Giggster may divert focus from core ecommerce services.

Differentiation

Pattern offers a free digital shelf management tool for Amazon sellers.
The company uses machine learning to provide customized insights for product optimization.
Pattern's premium services include deep market insights and patented technology solutions.

Upsides

Pattern was named one of the World's Most Innovative Companies in 2024.
The launch of the Shelf inventory solution expands Pattern's service offerings.
Pattern's AI models enhance seller performance across multiple retail marketplaces.

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