AVP-Commercialization at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

TelecommunicationsIndustries

Requirements

Bachelor’s degree (BS/BA) desired
10+ years of related experience
Ability to work in office 5 days per week (no relocation offered)

Responsibilities

Lead and develop a high-performing commercialization team to manage the full lifecycle of AT&T’s products and services
Foster innovation in go-to-market strategies and utilize data-driven decision-making to maximize revenue growth and expand market share
Implement go-to-market strategies: Supervise and guide the team in translating established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings
Oversee the team’s ongoing monitoring and optimization of product and channel performance, providing direction on using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes
Manage and mentor cross-functional teams and external partners to ensure the timely, on-budget launch of commercialization initiatives and strategic programs, fostering collaboration and accountability
Act as the primary liaison to align business units, ensuring effective communication of insights and recommendations to senior leadership and supporting decision-making
Direct initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels
Develop the organization’s philosophy, departmental strategies, and define long-term goals aligned with overall business objectives
Lead large teams, directly supervising supervisors and senior staff
Play a significant part in cross-functional initiatives across AT&T
Influence decisions regarding hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates
Accountable for home internet migrations (copper to fiber, copper to AIA, AIA to fiber, voice to VOIP) and revenue and quality KPIs for internet (cancels, credit quality, speed, etc.) and converged growth and penetration

Skills

Go-to-Market Strategies

Data Analytics

Market Analysis

Competitive Intelligence

Project Management

Stakeholder Engagement

Revenue Growth

Strategic Planning

Team Leadership

Product Commercialization

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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