Audience Development Manager at Universal Music Group

London, England, United Kingdom

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, MusicIndustries

Requirements

Proven experience in a music label, management, or digital agency running digital campaigns for artists or talent is essential. Candidates must be confident communicators able to work with people at all levels, committed project managers capable of organizing, prioritizing, and problem-solving under pressure, and creative thinkers who can work independently or as part of a team.

Responsibilities

The Audience Development Manager will be responsible for attracting, engaging, and retaining audiences across multiple digital touch points for assigned artists. This includes planning, executing, and reporting on audience development campaigns, developing and maintaining a consistent visual and communication style across digital properties, nurturing fan communities, and devising strategies for YouTube content and third-party creators. Responsibilities also include collaborating with internal teams and external partners to create resonant content, optimizing digital touch points, pitching and partnering with digital platforms, and reporting on campaign performance and audience growth.

Skills

Audience Development

Digital Marketing

Social Media Marketing

Content Strategy

Fan Community Management

YouTube Content Strategy

3rd Party Creator Strategy

Communication

Strategy Development

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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