WillowTree

Associate Principal, Business Development - Data & AI

Boston, Massachusetts, United States

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Product Consultancy, Data & AI, BiotechnologyIndustries

Associate Principal, Business Development - Data & AI

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location and Flexibility

This role will have the option to be in a Work From Near (Hybrid) capacity based out of one of our US offices OR in a Work From Anywhere (Remote) capacity with travel to clients and WillowTree offices expected.

The Opportunity

Focused on our Data and AI vertical, the Associate Principal, Business Development role in the Data & AI practice is responsible for leading relationships with key strategic accounts, and for cultivating relationships with key prospective accounts. This role will also drive the strategic direction of the Data & AI practice by supporting Go-To-Market activities through development of service and commercial strategies. The Associate Principal will ensure that all aspects of account work, from strategic development to execution, are exceeding client expectations.

WillowTree’s Business Development team encompasses a range of skilled professionals that drive innovation and growth on the front lines of client engagement. As a team, we rally around three distinct areas in the client journey map: Prospecting, Pursuit, and Expansion.

This role is a trusted advisor and an analytics, data and AI subject matter expert. You will help customers best leverage data to achieve their business objectives while also guiding the customer’s journey and technical solutioning. You will help customers evaluate their applications and business requirements, recommend technical solutions that meet their requirements and demonstrate these solutions to win the customer’s business and technical partnership.

Responsibilities

  • Full autonomy to execute and engage prospective clients paired with the opportunity to collaborate with our VPs of Business Development for development and career growth.
  • Identify target accounts to optimize services and communicate WillowTree's capabilities to clients.
  • Competently articulate the approach, product detail, and technical requirements to successfully implement technology solutions that drive business outcomes for clients.
  • Collaborate with our Solutions Architects and Product teams to craft executive-level proposals, pitches, and SOWs for prospective and existing clients.
  • Cultivate and extend existing C-level relationships with current clients.
  • Team up with our delivery leadership to respond to opportunities and team-sell through RFP responses or other types of sales cycles.
  • Advise WillowTree’s internal teams on industry and vendor trends to remain well-positioned to assist our clients.
  • Support go-to-market initiatives for the Data & AI practice, defining service offerings, developing marketing campaigns, and pursuing partnerships with leading solution vendors.

Competencies

  • Experience selling and/or delivering solutions focused on Data-driven Insights and

Skills

Data & AI
Business Development
Strategic Direction
Go-To-Market
Service Strategy
Commercial Strategy
Client Relationships

WillowTree

Mobile app and web development services

About WillowTree

WillowTree helps clients leverage mobile technologies by guiding them from the initial strategy phase to the launch of mobile products. The company offers a comprehensive range of services, including app development, web development, and digital product design, ensuring that all recommendations are grounded in practical build costs and timelines. WillowTree's team is equipped to handle every stage of product development, from strategy and design to testing and growth. Unlike many competitors, WillowTree focuses on a holistic approach that combines strategic insight with technical expertise, serving high-profile clients like 21st Century Fox and PepsiCo. The goal of WillowTree is to empower businesses to fully realize the potential of mobile technology in their operations.

Charlottesville, VirginiaHeadquarters
2007Year Founded
ACQUISITIONCompany Stage
Consulting, Consumer Software, DesignIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Flexible Work Hours
Hybrid Work Options
Paid Vacation
Parental Leave
Employee Assistance Program (EAP)
Employee Share Purchase Plan

Risks

Increased competition in digital consultancy may dilute WillowTree's market share.
Integration challenges with acquisitions like PoaTek and Maark LLC could cause inefficiencies.
Reliance on OpenAI's ChatGPT poses risks if licensing or technology changes.

Differentiation

WillowTree integrates enterprise-grade functionality with top-tier consumer UX in mobile apps.
The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.
WillowTree is recognized for its expertise in conversational AI and voice technology integration.

Upsides

Growing demand for mobile-first strategies boosts WillowTree's app development services.
Expansion in IoT market offers opportunities for connected device solutions.
Rising focus on UX design enhances customer satisfaction and retention.

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