Senior Data Analyst, Strategic Finance
Vanta$130,000 - $153,000/year
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Technology, Digital AgencyIndustries
Requirements
- Expertise in planning, prioritizing, and orchestrating multi-channel data and predictive analytics projects end-to-end
- Ability to support enterprise clients and consult on data solutions tailored to Martech stacks and business objectives
- Knowledge of advancing measurement maturity through Media Mix Modeling, incrementality testing, and predictive analytics
- Experience guiding clients and teams in building comprehensive data models and taxonomies as an omnichannel single source of truth for marketing performance
- Skills in crafting data solutions in partnership with technical experts in analytics tagging/configuration, data engineering, reporting, and data analysis
- Proficiency in maximizing data utility through services and apps in marketing intelligence platforms like Polaris
- Capability to manage a team of Data Strategy Managers, each with their own books of business, to maximize value of data services
- Serve as a thought leader on marketing measurement (inferred from incomplete description)
Responsibilities
- Help performance marketers and clients extract more insight and performance from their data
- Support a diverse portfolio of enterprise clients with unique data solutions
- Advance clients' measurement maturity using Media Mix Modeling, incrementality testing, and predictive analytics
- Guide clients and teams in developing comprehensive data models and taxonomies
- Partner with technical experts to craft data solutions that maximize data utility via Wpromote’s platform
- Manage a team of Data Strategy Managers to optimize data services value
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Associate Director, Data Strategy role?
The anticipated annual salary ranges from $120,000 to $135,000, based on factors like skill set, experience, education, and location. The total compensation includes benefits and an annual performance bonus.
Is this position remote or does it require office work?
Wpromote offers a remote-first culture with flexible schedules and work from anywhere options.
What skills and experience are required for this role?
The role requires expertise in planning multi-channel data and predictive analytics projects, Media Mix Modeling, incrementality testing, building data models and taxonomies, and managing a team of Data Strategy Managers.
What is the company culture like at Wpromote?
Wpromote prioritizes a strong work-life balance, inclusivity, and great people, with a remote-first culture. They are recognized as a Best Place to Work by Ad Age, Glassdoor, and Adweek’s Fastest Growing Digital Agency.
What benefits are offered for this position?
Benefits include unlimited PTO, extended holiday break, flexible schedules, 100% paid parental leave, 401(k) matching, medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability, and annual Class Pass credits.
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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