助理经理，渠道营销Associate Marketing Manager at The Walt Disney Company

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, TourismIndustries

Requirements

Bachelor's degree or above in marketing, advertising, journalism, communications, or related fields
At least 5 years of work experience, including 3 years in marketing-related roles (integrated marketing, media planning and management, brand marketing, digital marketing, content marketing, social media or live streaming operations, event planning, etc.)
Excellent project management experience and skills
Excellent organizational skills, time management, problem-solving, and execution abilities, with attention to detail
Outstanding communication skills, persuasion, and influence
Excellent oral and written skills in both Chinese and English, as well as excellent public speaking abilities
Excellent learning ability and team collaboration spirit

Responsibilities

Formulate and execute channel marketing strategies and overall marketing plans for various sales channels
Explore innovative channel cooperation business models
Participate in planning and managing the sales channel marketing material/content hub (including strategy planning, material production management, channel extension review)
Maintain brand reputation and promote sales conversion
Deeply explore channel marketing opportunities and develop tailored marketing strategies and plans for different channels, including media strategy and optimization, seasonal campaign implementation in sales channels, new product promotion, organization/coordination of exhibitions or offline activities, management of Disney IP and images in channels with related training
Develop marketing strategies for online/offline travel industry partners and business solutions/events (e.g., Disney Fairy Tale Weddings, youth programs, corporate meetings)
Collaborate with channel sales based on annual sales goals, consumer insights to create integrated marketing strategies, participate in campaign creative ideation, and lead execution
Leverage media placements and integrated marketing tools to drive sales conversion; assist in marketing data analysis and optimization
Understand channel attributes, leverage demographic features and marketing advantages to explore innovative business models and products/services for new revenue growth
Push seasonal activities and new product promotions in sales channels to enhance consumer experience
Assist marketing activities for business solutions and events departments (Disney weddings, youth activities, meetings, etc.)
Ensure correct use of Disney IP and images in channels, provide training, protect and reinforce the brand
Manage channel marketing budgets, usage processes, ROI effectively, optimize resources, and manage third-party suppliers
Collaborate closely with internal/external teams and management for timely communication to achieve goals

Skills

Key technologies and capabilities for this role

Integrated MarketingMedia PlanningBrand ManagementDigital MarketingContent MarketingSocial Media MarketingEvent PlanningProject ManagementData AnalysisBudget ManagementROI AnalysisMarket Strategy

Questions & Answers

Common questions about this position

What is the location for this Associate Marketing Manager role?

The position is based in Shanghai, China.

What experience and education are required for this position?

Candidates need a bachelor's degree or above in marketing, advertising, journalism, communications or related fields, at least 5 years of work experience, and 3 years in marketing areas like integrated marketing, media management, brand marketing, digital marketing, content marketing, social media, live streaming, or event planning.

What key skills are needed for the Associate Marketing Manager role?

Required skills include excellent project management, organizational abilities, time management, problem-solving, execution, communication, persuasion, influence, bilingual Chinese-English oral and written skills, presentation skills, learning ability, and team collaboration.

What is the salary or compensation for this role?

This information is not specified in the job description.

What are the benefits like at Shanghai Disney Resort?

Specific benefits vary by position and may be adjusted according to company policy.