Associate Marketing Director at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Diagnostics, Medical Devices, PharmaceuticalsIndustries

Requirements

(None specified)

Responsibilities

Manage the plan contributing to the organization’s turnover on the topline
Drive annual planning and cross-functional execution of brand strategies and key initiatives
Influence positive business results using ANI’s products, processes and organizational resources; leveraging category, marketplace and macroeconomic factors that impact business performance
Drive timely, fact-based business decisions by tracking, analyzing, interpreting and applying key metrics
Understand, manage, and advise P&L implications of marketing decisions including sku, channel, and marketing mix
Develop local insights and connection tasks that bring global brand strategies to life
Develop local execution in line with brand campaign guidelines
Position portfolio to meet changing needs of markets, consumers, and business objectives
Develop short and long term strategic insights and opportunities from trend drivers and analyses
Establish strategies for creation of line extensions and new products
Drive market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways)
Identify impact of market forces and address knowledge gaps to shape go-to-market strategy
Plan for and respond to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact)
Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives; including revenue, sales, profit and market share targets
Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance
Interpret research findings and draw appropriate insight based on the results
Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales

Skills

Strategic Planning

Brand Management

Market Analysis

P&L Management

Consumer Insights

Competitor Analysis

Go-to-Market Strategy

Commercial Innovation

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees