[Remote] Integrated Activation Supervisor at Barkley

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, MediaIndustries

Requirements

Minimum 5 years of experience in media activation, digital marketing, or integrated media management
Proven experience leading multi-channel activations with measurable business impact
Fluent in brand and performance media, with working knowledge of measurement frameworks and attribution models
Familiarity with key tools and platforms across programmatic, search, social, and analytics ecosystems
Demonstrated success managing client relationships, teams, and complex budgets
Curiosity and Skepticism: Always asking “WHY?”, internal drive to learn, consider multiple perspectives
Strategic, Creative Problem-Solving: Analytical, derive insights from data, develop strategies, creative solutions
Initiative: Gritty self-starter, proactively solve problems and bring solutions
Communication & Storytelling: Communicate complex information, marry data and storytelling
Adaptability: Adjust in evolving/ambiguous situations, excited for media landscape changes
Self-Development: Reflective, seek learning opportunities, stay current on digital advertising trends
Analytical storyteller: Interpret complex data into actionable client-ready insights
Sees macro impact of tactics across programmatic, social, search, and offline channels
Strong, informed POV: Confident advocating for work, data, and client’s best interest
Clear communicator and collaborator: Lead recommendations, present to senior leadership

Responsibilities

Bridge strategy and execution, ensuring activation decisions connect to business objectives
Serve as lead client contact for activation
Guide cross-channel implementation and optimization across digital and offline media
Bring holistic understanding of channel interactions to drive outcomes
Combine data fluency, storytelling, and operational rigor to lead integrated performance

Skills

Key technologies and capabilities for this role

media planningmedia buyingCRMdata analyticsretail mediaSEOdigital performance marketingcross-channel optimizationdata fluencystorytelling

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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