Account Manager (Media Agencies)

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Advertising, Data & AnalyticsIndustries

Requirements

Candidates require 2-4 years of experience in a media agency, specifically in programmatic trading, data onboarding, or media buying roles. A strong understanding of media planning, buying processes, audience data, and digital ad operations is necessary. The role also requires excellent written and verbal communication skills with a consultative approach, strong organizational skills, and proficiency in Microsoft Office. A BA/BS degree in Communications, Marketing, Business, or a related field is preferred, and experience with DSPs, onboarding platforms, audience tools, or CRM systems like Salesforce is a plus.

Responsibilities

The Account Manager will engage with media agencies to develop and execute a strategic sales plan to increase revenue through NIQ Data-as-a-Service solutions. Responsibilities include prospecting, networking, and developing new business opportunities, evangelizing NIQ data assets, and understanding client needs to make strategic recommendations. The role involves participating in client discovery conversations, tailoring NIQ solutions, generating sales leads, maintaining a sales pipeline, assisting with sales materials, and acting as a liaison between teams to ensure client satisfaction. Additionally, the Account Manager will build fluency in NIQ’s data and tools and stay current with industry trends.

Skills

Sales

Client Relationship Management

Strategic Planning

Data-as-a-Service

Media Agency Experience

Programmatic Trading

Data Onboarding

Media Buying

Consultative Sales

Sales Pipeline Management

Client Presentations

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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