Account Manager at MediaLab

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, AdvertisingIndustries

Requirements

Passion for media & communications
Demonstrable experience in a media account handling role
Cross-channel planning/buying expertise
Head for numbers and a heart for creativity
Curiosity about the industry and a desire for continued development
Strategic thinking and creative problem-solving skills
Team and management experience, with the ability to nurture junior talent

Responsibilities

Managing the relationship between the agency and a sports apparel client
Serving as the primary point of contact for day-to-day client needs
Managing media planners/buyers & execs on accounts
Understanding and utilizing digital and social media strategies
Working with a wider team of media strategists, specialists, and data teams
Managing a fast-growing media client in the UK market
Identifying creative solutions to briefs and commercial opportunities
Helping junior talent achieve their goals

Skills

Account Management

Media Planning

Media Buying

Digital Media

Social Media

TV Media

Press Media

OOH Media

Client Relationship Management

Team Management

Strategic Thinking

MediaLab

Acquires and manages consumer internet brands

About MediaLab

MediaLab focuses on acquiring and managing consumer internet brands, particularly in the digital media and advertising sectors. The company operates a portfolio of popular platforms, including WorldStarHipHop, Imgur, Kik, Amino, and DatPiff, which together attract 180 million monthly users. These platforms engage users through social networking, digital mixtapes, and messaging services. MediaLab differentiates itself by leveraging its large user base to provide targeted advertising solutions, allowing brands to reach a significant portion of US internet users. The company also emphasizes partnerships with content creators, enhancing user engagement and relevance across its platforms. MediaLab's goal is to build and nurture online communities while generating revenue primarily through advertising.

Santa Monica, CaliforniaHeadquarters

2018Year Founded

$194.5MTotal Funding

SERIES_ACompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Competition from adtech startups like Swiftly threatens MediaLab's market share.

Layoffs at Genius Media could harm MediaLab's reputation.

Integration challenges from acquiring Genius Media may affect operational efficiency.

Differentiation

MediaLab owns diverse platforms like Imgur, Kik, and WorldStarHipHop.

The company leverages a vast user base for targeted advertising solutions.

MediaLab excels in ad tech and product management, ensuring platform relevance.

Upsides

Short-form video content boosts engagement on Imgur and WorldStarHipHop.

AI-driven moderation enhances user experience on Kik and Amino.

Interactive advertising opens new revenue streams for MediaLab.

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