[Remote] Retail Media Account Director at Pacvue

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, Retail Media, Digital AdvertisingIndustries

Requirements

Proven track record of demonstrating ownership, building advertising strategies, and delivering results
Passion for retail media and creative problem solving
"Learn and be curious" mindset
Strong communication skills to gain alignment on solutions to complex business problems
Ability to execute media hands-on across various retail media platforms (e.g., creating and managing paid search and display media strategies)

Responsibilities

Fully own client relationships by providing best in class account management, building solid rapport, demonstrating transparency, and delivering results against joint business objectives
Manage a small team of Sr. Account Managers and Account Managers to deliver to clients’ business objectives
Drive client test & learn calendar and ensure you are always bringing new ideas to the client
Contribute to the Pacvue product by providing input and recommendations on new features and functionality
Showcase the power of Pacvue’s technology by delivering on client objectives and contributing to industry training & education programs
Act as a leader on the Pacvue Growth & Experience team through knowledge sharing with the broader Pacvue team
Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach
Measure efficacy of the strategy through regular reporting against core marketing KPIs and ad-hoc audits to identify areas for refinement
Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement
Highlight incremental sales opportunities to clients through participation in Retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs
Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives
Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars
Leverage Pacvue technology to manage b

Skills

Key technologies and capabilities for this role

Retail MediaPaid SearchDisplay MediaAdvertising StrategyMachine LearningArtificial IntelligenceeCommerceAmazon AdvertisingWalmart AdvertisingInstacartClient ManagementMedia Execution

Questions & Answers

Common questions about this position

What are the key responsibilities of the Retail Media Account Director?

The role involves fully owning client relationships, managing a small team of Sr. Account Managers and Account Managers, driving client test & learn calendars, contributing to product features, showcasing Pacvue’s technology, and leading the Growth & Experience team.

What skills and qualities are required for this position?

Candidates need to be client-centric leaders with a proven track record of ownership, building advertising strategies, delivering results, passion for retail media, creative problem solving, a 'learn and be curious' mindset, and strong communication skills.

What is the company culture like at Pacvue?

Pacvue has an energetic and passionate team with a joint mission to win, emphasizing fun, learning from talented people, rapid growth in eCommerce, cutting-edge technology using AI and machine learning, collaboration, and innovation.

Is this role remote or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this Retail Media Account Director role?

A strong candidate is a self-starter and client-centric leader with proven experience in retail media strategies, team management, hands-on media execution, and a passion for problem-solving and innovation to deliver client results.

Pacvue

eCommerce advertising and sales optimization platform

About Pacvue

Pacvue provides eCommerce solutions that focus on optimizing advertising and sales for online retailers. Its software platform includes tools for campaign automation, sales analytics, and digital shelf optimization, which help clients manage their online advertising campaigns more effectively. By automating repetitive tasks and centralizing key metrics, Pacvue allows businesses to save time and improve their sales performance. Unlike many competitors, Pacvue emphasizes education and support through resources like Pacvue University, which offers self-guided courses and accreditations. The company's goal is to empower eCommerce businesses, from small entrepreneurs to large enterprises, to succeed in the competitive online marketplace.

Seattle, WashingtonHeadquarters

2018Year Founded

$1.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Unlimited Paid Time Off

Paid Holidays

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Life Insurance

Pet Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Paid Vacation

Risks

Emerging eCommerce platforms with similar tools could erode Pacvue's market share.

Rapid AI development may outpace Pacvue's integration capabilities, risking competitive edge loss.

Economic downturns could reduce demand for eCommerce advertising solutions, impacting revenue.

Differentiation

Pacvue offers a comprehensive platform integrating retail media, commerce operations, and advanced measurement.

The company provides specialized services like Revenue Recovery, enhancing its value proposition.

Pacvue University offers educational resources, supporting client success and satisfaction.

Upsides

AI-driven personalization in eCommerce enhances customer engagement and conversion rates.

Retail media networks expansion provides new opportunities for Pacvue's advertising solutions.

Omnichannel retail strategies offer growth potential for platforms integrating online and offline experiences.

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