Account Executive – Advertising at Luma AI

Palo Alto, California, United States

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$160,000 – $220,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AdvertisingIndustries

Requirements

4+ years closing SaaS deals inside the advertising, media, or marketing ecosystem
Consistent record of surpassing quota and multi-threading complex sales at holding-company agencies or large brands
Fluent in the language of ad tech: DSPs, SSPs, pixels, and measurement
Comfortable running your own outbound, discovery, demo, and renewal motions in HubSpot or a similar CRM
(Exceptional) Trailblazer who took a startup into a new vertical and turned it into the fastest-growing segment
(Exceptional) Rolodex of strategists, innovation leads, and programmatic buyers who answer your calls
(Exceptional) Prior early-stage experience where you built the sales playbook while hitting the number
Thrives in zero-to-one environments, building processes where none exist
Geeks out on creative tech and can translate technical concepts (e.g., “GAN”) into business value (e.g., “improved ROAS”)
Enjoys fast-paced, iterative culture (“iterate, ship, learn”) over traditional processes
Passionate about storytelling and how it changes brand connections

Responsibilities

Spin up targeted account lists in Clay or Apollo, craft outreach, and book discovery calls with heads of media innovation (Hunt & Huddle)
Run deep-dive workshops to chart each client’s ad-tech stack and design proof-of-concepts that integrate Luma into existing workflows (Map the Maze)
Draft proposals, handle objections, and negotiate complex MSAs to turn pilots into multi-year commitments (Deal Crafting)
Share market intel with engineers to influence features that benefit programmatic buyers (Co-Pilot with Product)
Partner with Customer Success to drive activation, uncover upsell triggers, and expand ARR (Land & Expand)
Post competitive insights and win stories for the Go-To-Market team to iterate and celebrate (Broadcast the Signal)
Identify, engage, and win deals to expand Luma AI into advertising agencies, programmatic platforms, DSPs, and brand marketers
Spot decision-makers across industries, spin up proofs of concept, close deals, and deepen relationships to grow revenue

Skills

Key technologies and capabilities for this role

SaaS SalesAdTechProgrammatic PlatformsDSPsClayApolloProof of ConceptMSA NegotiationAccount ExpansionEnterprise Sales

Questions & Answers

Common questions about this position

What is the salary range for the Account Executive role?

The salary range is $160K - $220K.

Is this position remote or hybrid?

The position is hybrid.

What experience is required for this Account Executive position?

Candidates need 4+ years closing SaaS deals in advertising, media, or marketing, a record of surpassing quota and multi-threading complex sales at agencies or brands, fluency in ad tech like DSPs and SSPs, and comfort with outbound sales motions in HubSpot or similar CRM.

What is the company culture like at Luma AI?

Luma AI emphasizes an iterative, fast-paced environment with a focus on 'iterate, ship, learn' over traditional processes, building from zero-to-one, geeking out on creative tech, and casual team interactions like swapping memes in Slack.

What makes a strong candidate for this Account Executive role?

Exceptional candidates have trailblazed a startup into a new vertical like advertising, maintain a Rolodex of ad industry contacts, have early-stage experience building sales playbooks while hitting quotas, and thrive in zero-to-one environments.

Luma AI

Develops multimodal AI technologies for creativity

About Luma AI

Luma AI develops multimodal artificial intelligence technologies that enhance human creativity and capabilities. Their main product, the Dream Machine, allows users to interact with various types of data, enabling creative professionals, businesses, and developers to explore innovative applications of AI. Unlike many competitors, Luma AI focuses on integrating multiple modes of interaction, which broadens the possibilities for users. The company operates on a subscription model, providing access to its AI tools and services, and aims to lead the way in AI-driven creativity and productivity.

San Francisco, CaliforniaHeadquarters

2021Year Founded

$84.9MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

51-200Employees

Benefits

Company Equity

Stock Options

Risks

Competition from Google's Veo 2 and OpenAI's Sora Turbo challenges Luma AI's market position.

AWS's cost-reducing features may make Luma AI's services less competitive.

AI-generated content controversies could harm Luma AI's reputation if outputs are misleading.

Differentiation

Luma AI transforms text into 3D models, enhancing user interaction with digital content.

The Dream Machine integrates multimodal AI, offering a unique creative platform for users.

Luma AI's Photon models provide high-quality, personalized image generation capabilities.

Upsides

Luma AI's $90 million funding boosts its capacity for innovation and market expansion.

Dream Machine 1.5's advanced text-to-video features attract creative professionals and businesses.

Expanding Dream Machine into a mobile app increases accessibility and user engagement.

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