Critical Mass

Account Director

New York, New York, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Agency, Digital MarketingIndustries

Requirements

Candidates should possess 5-10 years of Account Management experience in agencies with a strong focus on digital/performance-based work, experience leading large-scale productions, exceptional written and verbal communication skills, and the ability to multitask across multiple concurrent projects with a high volume of deliverables. They should also have experience managing digital projects on behalf of clients in the technology or B2B sectors, an entrepreneurial spirit, and experience working with complex project and complex clients delivering annual services revenues in excess of $5MM, a solid understanding of user-centric digital product design, competency managing complex teams and matrixed client relations, and solid experience formulating and driving long-term strategic account plans, strategies, and roadmaps.

Responsibilities

As an Account Director, you will lead integrated, full-funnel campaigns from inception through to final execution and trafficking, provide strategic direction for clients while overseeing flawless execution of project work, foster relationships with clients to ensure the effective delivery of projects, lead internal teams and client teams, manage financials for the client and lead internal financial reporting/forecasting, develop and deliver organic growth within accounts, deliver metrics on the quality of the relationship and the product provided to accounts, ensure all Statements of Work are drafted, documented, accurate, and implemented, foster relationships across the multi-disciplinary teams within the agency and across our agency partners, mentor and coach team members while motivating and leading overall project teams, define and implement best practices at the business unit level, contribute to overall development of the Client Services department, and react quickly, assess, and implement solutions.

Skills

Account Management
Digital Campaigns
Performance-Based Work
Strategic Planning
Client Relationship Management
Project Management
Team Leadership
Financial Management
User-Centric Design
Communication Skills
B2B
Technology
Roadmap Development

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Key Metrics

Calgary, CanadaHeadquarters
1996Year Founded
$238KTotal Funding
M_AND_ACompany Stage
Data & Analytics, Consulting, Consumer SoftwareIndustries
1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books
Competitive pay and benefits
Match charitable donations up to $100USD
Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.
Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.
The company specializes in voice interface design and AI-driven customer interactions.
Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.
The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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