Account Director

Salary: [Not Specified] Location Type: [Not Specified] Employment Type: [Not Specified]

Company Information

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

Position Overview

As an Account Director at Later, you’ll play a crucial role in supporting and nurturing our top-tier enterprise clients, ensuring their growth and success. You’ll work closely with the sales team, leveraging your industry expertise and strategic insights to build strong, long-term relationships with brands and agencies. Your primary focus will be to help clients achieve their business goals, drive revenue growth, and ensure seamless execution of client initiatives. This role is designed for a strategic thinker with a passion for client engagement and collaboration, who thrives in a fast-paced, results-driven environment.

Responsibilities

Client Engagement & Relationship Building:

• Lead educational initiatives such as lunch-and-learns, strategy sessions, and strategic business reviews (SBRs) to provide clients with valuable insights and demonstrate the full potential of Later’s offerings.
• Build strong relationships with key decision-makers (VPs, C-suite executives, and department heads), acting as a trusted advisor to help them achieve their business goals.
• Drive proactive engagement by identifying and navigating complex client conversations, ensuring client satisfaction and loyalty.

Performance Analysis:

• Monitor campaign performance, analyze key metrics, and provide actionable insights in tandem with the Affiliate Team.
• Present regular reports that demonstrate the value of Mavely’s influencer strategies and recommend improvements.

Strategic Account Management:

• Work closely with sales to nurture and grow relationships with enterprise brands and agencies, driving long-term success and growth for your assigned book of business.
• Develop tailored success plans for each client, guiding them toward specific goals and outcomes, while helping to expand Later’s footprint within their organization.
• Identify new opportunities for growth and upsell by collaborating with internal strategy and execution teams.
• Act as the main point of contact for clients from onboarding, upsell, expansion, and renewal, ensuring their needs are met and expectations exceeded.

Client Advocacy, Insights, & Feedback:

• Collaborate with internal teams (product, data, marketing, etc.) to identify and create vertical-specific solutions that address clients’ unique challenges.
• Actively gather market insights and client feedback to inform product development, providing input on new features, enhancements, and solutions that can drive greater client value and success.
• Serve as the “Voice of Customer,” ensuring client needs and feedback are communicated effectively.

Requirements

[Not Specified]

Application Instructions

[Not Specified]