Account Based Marketing Manager at Snowflake

New York, New York, United States

Apply Now

$119,000 – $160,600Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial ServicesIndustries

Requirements

3+ years of prior marketing experience, including ABM
Strong background in ABM, sales, field marketing, and/or demand generation, including experience in campaign/account planning, message development, integrated marketing, ROI tracking, and campaign analysis
Ability and passion to think creatively and generate ideas for unique 1:1 campaigns, including messaging, targeting, and bespoke programs
Ability to evolve marketing programs based on nuances of large accounts, performance data analysis, feedback from sales and cross-functional partners, and understanding of our business
Ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities
Skills and enthusiasm to be a highly resourceful, creative problem-solver
Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, Figma or equivalent tools
Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness
Exceptional attention to detail, strong project management, and time management skills
Follow Snowflake’s hybrid 3-day in-office policy and be based out of New York City office
Adhere to company’s confidentiality and security standards for handling sensitive data

Responsibilities

Collaborate closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to design and execute high-impact programs
Craft tailored messaging by account, line of business, or solutions target audience to drive new business, accelerate deals, or support cross-sell/upsell initiatives
Manage targeted advertising, mailers/swag, and contact discovery efforts
Develop multi-threaded, custom digital landing pages
Coordinate account-specific research, events, prospecting, and follow-up with cross-functional teams
Manage a portfolio of impactful, creative, and multi-channel marketing programs that support pipeline and revenue goals across all stages of the customer lifecycle
Partner with sales team to target important accounts for expansion and optimize for performance

Skills

ABM

Demand Generation

Field Marketing

Campaign Planning

Message Development

Integrated Marketing

ROI Tracking

Campaign Analysis

B2B Marketing

Targeted Advertising

Digital Landing Pages

Account Research

Events Coordination

Snowflake

Data management and analytics platform

About Snowflake

Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.

Bellevue, WashingtonHeadquarters

2012Year Founded

$1,341.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise Software, AI & Machine LearningIndustries

5,001-10,000Employees

Benefits

We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.

A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.

Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.

Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.

Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.

Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.

Risks

Integration challenges from Datavolo acquisition may disrupt operations and customer service.

Increased competition from Mistral AI could challenge Snowflake's market position.

Convertible senior notes pricing may increase financial pressure if market conditions worsen.

Differentiation

Snowflake offers a unified platform for diverse data workloads, unlike traditional solutions.

The AI Data Cloud enables near-unlimited scale and performance for data mobilization.

Snowflake's seamless multi-cloud experience ensures efficient data operations across locations.

Upsides

Acquisition of Datavolo enhances Snowflake's open data integration capabilities.

Investment in Metaplane boosts AI-driven data quality solutions for Snowflake users.

Snowflake Ventures' investment in Hex expands accessibility of data tools to non-technical users.

Land your dream remote job 3x faster with AI

Try Jobo Free