1to1マーケティング担当（ユーザーグロース）

Position Overview

• Company: PayPay
• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

PayPay is a leading fintech company with a global presence, operating in approximately 50 countries and serving over 68 million users. Our vision is to be the leading Japanese cashless payment and financial lifestyle platform, driven by continuous innovation and rapid product development. We are looking for a motivated individual to join our dynamic team and contribute to our ambitious growth.

Requirements

• Proven experience in marketing.
• Experience managing and optimizing the PDCA cycle for marketing campaigns.
• Strong data analysis skills, including proficiency in SQL.
• Expertise in 1to1 marketing strategies.
• Experience with and successful implementation of marketing automation tools.
• Business-level Japanese proficiency (a Japanese resume is required).

Responsibilities

• Analyze current challenges and generate hypotheses for improvement.
• Define target user segments based on user behavior.
• Plan, budget, and execute marketing campaigns to drive user engagement and acquisition.
• Design user communication strategies using marketing automation tools.
• Extract target users from databases for campaign execution.
• Configure and set up campaigns within marketing automation platforms.
• Design, implement, and visualize campaign effectiveness metrics.
• Prepare and present campaign performance reports to internal stakeholders and executives.
• Collaborate effectively with other departments.
• Continuously improve campaign strategies based on performance data.

Application Instructions

• A Japanese resume is required for application.

Company Information & Benefits

• Company Mission: To maximize PayPay’s business by delivering relevant information and campaigns to users through appropriate methods and channels, aligning with PayPay’s core values.

• Team Focus: Analyzing PayPay user behavior (6800 million users) to create personalized One-to-One marketing campaigns, aiming to enhance user retention and further utilization.

• Work Environment: Work From Anywhere at Anytime (WFA) – Primarily remote work from home or satellite offices.

• Working Hours: Super Flexible Work Schedule (no core hours). Standard hours are 10:00 AM to 6:45 PM (7 hours 45 minutes plus breaks).

• Benefits:

  • Employment Type: Full-time (正社員)
  • Holiday & Leave: Paid time off, including weekends, national holidays, annual leave, and various family-related leaves.
  • Compensation: Annual salary with performance-based bonuses.
  • Social Insurance: Comprehensive coverage including health, pension, employment, and workers' compensation insurance.
  • Retirement Plan: Company-sponsored 401(k) plan.
  • Remote Work Allowance: Annual allowance of ¥100,000 for remote work expenses.

• Additional Resources:

  • PayPay Inside-Out (Corporate Blog) /JP: [Link to JP Blog]
  • PayPay Inside-out (Corporate Blog) /ENG: [Link to ENG Blog]
  • PayPay Product Blog /JP: [Link to JP Product Blog]
  • PayPay Product Blog /ENG: [Link to ENG Product Blog]