Lifecycle marketing manager
Persona- Full Time
- Junior (1 to 2 years)
Candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, with at least 3 years of experience in lifecycle marketing or email marketing. Strong analytical skills and experience with marketing automation platforms, particularly HubSpot, are required, along with a demonstrated ability to develop and execute successful email campaigns. Familiarity with CRM systems like Salesforce is preferred.
The Lifecycle Marketing Specialist will develop and execute email marketing campaigns across the customer lifecycle, collaborating with cross-functional teams to deliver personalized experiences. They will manage email lists, segmentation, and automated workflows within HubSpot, continuously optimizing content and sending times for improved performance. The role involves tracking and reporting on campaign metrics, conducting A/B tests, and creating compelling email copy, while also working with content and design teams to ensure brand consistency and adherence to compliance regulations.
Optimizes Amazon advertising for e-commerce
Teikametrics specializes in optimizing e-commerce businesses, particularly those on Amazon. The company uses advanced ad management, automation, and data science to help clients increase their sales profitability. Their platform offers tools for keyword automation, customized campaign strategies, and detailed segmentation based on product goals and inventory levels, allowing businesses to manage their advertising spend effectively. Teikametrics differentiates itself from competitors by providing a subscription-based service that combines software access with consulting expertise, ensuring clients achieve a better return on investment in advertising. The company's goal is to help businesses, from small startups to large enterprises, maximize their sales and profitability on Amazon.