Lifecycle Marketing Specialist

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not provided

The Lifecycle Marketing Specialist will play a pivotal role in planning, executing, and optimizing email campaigns that drive engagement, nurture leads, and improve customer retention. You will work closely with the Growth Marketing Director and cross-functional teams (content, design, and sales) to deliver personalized, impactful email marketing experiences to our audience. From demand generation to customer lifecycle campaigns, you’ll own the email strategy and be a key driver of Teikametrics’ overall marketing performance.

Why Teikametrics?

At Teikametrics, you’ll experience the excitement of a growth-stage company with the stability of an established market leader. You’ll also have the opportunity to work with cutting-edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote-first culture we value impact over location and you’ll have the flexibility to work when you’re most productive and effective. Join us on our mission to be the world’s leading Marketplace Optimization Platform, used by every seller and brand owner.

How You’ll Spend Your Time

Email Campaign Strategy & Execution

• Develop and execute email marketing campaigns across various stages of the customer lifecycle (lead nurture, onboarding, re-engagement, product adoption).
• Use HubSpot to create, manage, and track email campaigns, leveraging segmentation for targeted communications.
• Collaborate with the Growth Marketing Director to ensure alignment between email campaigns and overarching marketing objectives.
• Manage email lists and segmentation, ensuring campaigns are targeted and personalized for maximum impact.
• Continuously optimize email content for deliverability, open rates, click-through rates (CTR), and conversion rates.

Analytics & Reporting

• Track and report on the performance of email campaigns, analyzing key metrics like open rate, CTR, conversion rate, and ROI.
• Conduct A/B tests on subject lines, copy, CTAs, and sending times to improve performance.
• Provide regular performance reports to the Growth Marketing Director and other key stakeholders, using insights from both HubSpot and Salesforce to inform future strategies.

Content Creation & Collaboration

• Work closely with the content team to ensure email copy is on-brand, informative, and engaging for our audience.
• Collaborate with the design team to create visually compelling and responsive email templates.
• Write compelling email copy that drives engagement, with a focus on personalization and relevance.
• Ensure email content adheres to best practices, including GDPR and CAN-SPAM compliance.

Customer Journey Optimization

• Create and optimize automated email workflows (welcome series, lead nurture, product recommendations, etc.) within HubSpot.
• Monitor and refine email funnels to ensure they are aligned with buyer personas, product offerings, and overall brand voice.
• Build and implement lifecycle email strategies.

Requirements

• Not provided

Application Instructions

• Not provided