Teikametrics

Lifecycle Marketing Specialist

Boston, Massachusetts, United States

Teikametrics Logo
Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Marketing & Advertising, E-Commerce, Marketplace OptimizationIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, with at least 3 years of experience in lifecycle marketing or email marketing. Strong analytical skills and experience with marketing automation platforms, particularly HubSpot, are required, along with a demonstrated ability to develop and execute successful email campaigns. Familiarity with CRM systems like Salesforce is preferred.

Responsibilities

The Lifecycle Marketing Specialist will develop and execute email marketing campaigns across the customer lifecycle, collaborating with cross-functional teams to deliver personalized experiences. They will manage email lists, segmentation, and automated workflows within HubSpot, continuously optimizing content and sending times for improved performance. The role involves tracking and reporting on campaign metrics, conducting A/B tests, and creating compelling email copy, while also working with content and design teams to ensure brand consistency and adherence to compliance regulations.

Skills

Email Campaign Strategy
HubSpot
Segmentation
Email Marketing
Campaign Management
Analytics
Reporting
Optimization
Customer Lifecycle
Re-engagement
Personalization

Teikametrics

Optimizes Amazon advertising for e-commerce

About Teikametrics

Teikametrics specializes in optimizing e-commerce businesses, particularly those on Amazon. The company uses advanced ad management, automation, and data science to help clients increase their sales profitability. Their platform offers tools for keyword automation, customized campaign strategies, and detailed segmentation based on product goals and inventory levels, allowing businesses to manage their advertising spend effectively. Teikametrics differentiates itself from competitors by providing a subscription-based service that combines software access with consulting expertise, ensuring clients achieve a better return on investment in advertising. The company's goal is to help businesses, from small startups to large enterprises, maximize their sales and profitability on Amazon.

Key Metrics

Boston, MassachusettsHeadquarters
2015Year Founded
$63.2MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Consulting, Consumer SoftwareIndustries
201-500Employees

Benefits

Competitive cash
Stock Options
Company Equity
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options

Risks

Competition from platforms like Sellics and Helium 10 is intensifying.
Over-reliance on Amazon's ecosystem poses risks if policies change.
Rapid AI advancements require continuous R&D investment to remain competitive.

Differentiation

Teikametrics offers a comprehensive eCommerce optimization platform for Amazon sellers.
The company integrates advanced AI tools like SmartACOS for precise ad targeting.
Partnerships, like with Carbon6, enhance their platform with reimbursement solutions.

Upsides

Teikametrics' AI-driven solutions align with the growing trend of AI in advertising.
Their Multichannel Catalog Dashboard supports the trend towards multichannel selling.
The appointment of John Merris to the board brings valuable industry expertise.

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