Senior CRM Marketing Manager
Brigit- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree and 1-3 years of experience with email marketing and email production, including 1-3 years of experience with HTML in an ESP platform, with required experience in Sailthru. Sharp attention to detail, strong analytical skills, and excellent communication skills are also required.
The CRM Coordinator will coordinate and execute campaigns in CRM channels such as email, mobile push, and SMS, code emails within HTML templates, execute push and SMS campaigns, facilitate the campaign production pipeline, create and maintain audience lists, proof and QA campaigns, track and analyze campaign performance, support A/B testing initiatives, support the team with ad-hoc requests, and maintain knowledge of best practices, tools, and industry trends.
Online grocery retailer for organic products
Thrive Market operates an online platform for purchasing organic and non-GMO food products, catering to health-conscious individuals and families. Customers pay an annual membership fee to access a wide variety of grocery items, often at prices up to 30% lower than traditional retailers, thanks to a price matching policy. The platform also features services like 24/7 access to a personal shopper, known as a Thrive Guide, and fast, carbon-neutral shipping, which enhance the shopping experience. Thrive Market stands out from competitors by focusing on organic and sustainably sourced products, aligning with the growing consumer trend towards healthy eating and convenience. The company's goal is to make healthy living accessible and affordable for everyone.