Lifecycle Marketing Manager (Remote)

Email + SMS Marketing Manager

Salary: $130K - $145.3K Location Type: Remote Employment Type: Full-Time

Position Overview

At Rula, we are on a mission to make mental healthcare work for everyone. We are seeking a strategic and driven Email + SMS Marketing Manager to play a key role in shaping the patient experience by ensuring patients receive the right message through the right channel at the right time. This role is fundamental in creating and scaling a best-in-class lifecycle marketing program at Rula.

Responsibilities

• Lead the development and execution of multi-channel lifecycle strategies (email + SMS primarily) to improve the speed and quality of patient access to mental healthcare.
• Work independently and collaborate with cross-functional teams to create an intelligent, personalized lifecycle program.
• Refine reporting and analytics capabilities.
• Expand the test-and-learn program to continuously improve patient engagement.

Required Qualifications

• 5+ years of experience in a D2C / B2C lifecycle or retention marketing role.
• Proven track record of creating and executing effective lifecycle strategies, driving program growth and meaningful business results through multi-channel campaigns.
• Hands-on experience with Iterable, including the ability to set up, automate, and optimize campaigns, journeys, experiments, dynamic content, and segmentation.
• Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance.
• Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail.

Preferred Qualifications

• Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams like Product, Operations, Support, and others.
• Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment.
• Experience working in a healthcare, mental health, or marketplace environment.
• 1+ years of experience at a high-growth start-up.
• Experience owning retention strategies and implementing successful retention campaigns.
• Experience with more complex lifecycle programming like HTML or SQL.
• Experience using BI tools (preferably Looker and Amplitude).

Note: While having preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

Company Information

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. Our aim is to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Employee Benefits

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment (US-based only).
• Working hours designed to support a healthy work-life balance, ensuring you can meet both professional and personal commitments.
• Attractive pay and benefits, with full transparency of pay ranges regardless of where you live in the United States.
• Comprehensive health benefits: Medical, dental, and vision coverage.