Lifecycle Marketing Manager (Remote)

United States

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$130,000 – $145,300Compensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Healthcare, Healthcare Services, Digital HealthIndustries

Requirements

Candidates should have 5+ years of experience in D2C/B2C lifecycle or retention marketing, with a proven track record of creating and executing effective lifecycle strategies and driving program growth. They must have hands-on experience with Iterable, including setting up, automating, and optimizing campaigns, and possess strong analytical skills to interpret data and run A/B tests. Excellent project management skills and exceptional communication skills are also required.

Responsibilities

The Lifecycle Marketing Manager will lead the development and execution of multi-channel lifecycle strategies (email + SMS primarily) to improve patient access to mental healthcare, working independently and collaborating with cross-functional teams. They will create an intelligent, personalized lifecycle program, refine reporting and analytics capabilities, and expand the test-and-learn program to continuously improve patient engagement. The role involves shaping the patient experience by ensuring patients receive the right message via the right channel at the right time.

Skills

Email Marketing

SMS Marketing

Lifecycle Marketing

Data-Driven Strategies

Analytics

Multi-channel Campaigns

Customer Segmentation

Personalization

Test-and-Learn Optimization

Cross-functional Collaboration

Rula

Telehealth platform for mental health services

About Rula

Rula operates in the telehealth market, focusing on mental health services. The platform helps individuals find suitable therapists by matching them based on their preferences, insurance information, and specific needs. Rula partners with major insurance carriers to offer affordable mental healthcare, making it accessible to a wider audience. The company has a network of over 8,000 licensed therapists, ensuring high-quality care through thorough background checks and clinical reviews. Clients can connect with therapists via live video sessions, providing convenience and flexibility. Rula's goal is to simplify the process of accessing mental health support and to make therapy more affordable for everyone.

Los Angeles, CaliforniaHeadquarters

2019Year Founded

$107.9MTotal Funding

SERIES_BCompany Stage

Enterprise Software, HealthcareIndustries

201-500Employees