Senior Product Marketing Manager
Tremendous- Full Time
- Senior (5 to 8 years)
Candidates should possess 5+ years of professional product marketing experience, ideally focused on subscription services and/or digital products, and a track record of proven success driving product adoption through the development and execution of exceptional product marketing campaigns and programs. Strong analytical skills and the ability to quickly understand target audiences are also required.
The Senior Product Marketing Manager, Growth will be responsible for defining and executing product marketing strategies that drive user acquisition, activation, and retention, identifying growth opportunities through data analysis and market trends, developing and managing comprehensive go-to-market plans, partnering with user research to understand audience needs, collaborating with Product to shape product positioning, and establishing and tracking key performance indicators (KPIs) to measure initiative effectiveness. They will also work closely with Marketing and Brand to develop product messaging and oversee GTM execution.
Photo and video editing platform
VSCO offers a platform for photo and video editing, providing users with premium presets and quality editing tools. The editing process allows users to enhance their images and videos with various filters and adjustments, making it easy to achieve a professional look. What sets VSCO apart from other editing apps is its strong focus on community and creativity, encouraging users to share their work and connect with others. The goal of VSCO is to nurture creativity, enabling users to express themselves through their visual content.