Senior Product Marketing Manager, Growth

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Photography, Creative Tools, Mobile and Desktop SoftwareIndustries

Requirements

Candidates should possess 5+ years of professional product marketing experience, ideally focused on subscription services and/or digital products, and a track record of proven success driving product adoption through the development and execution of exceptional product marketing campaigns and programs. Strong analytical skills and the ability to quickly understand target audiences are also required.

Responsibilities

The Senior Product Marketing Manager, Growth will be responsible for defining and executing product marketing strategies that drive user acquisition, activation, and retention, identifying growth opportunities through data analysis and market trends, developing and managing comprehensive go-to-market plans, partnering with user research to understand audience needs, collaborating with Product to shape product positioning, and establishing and tracking key performance indicators (KPIs) to measure initiative effectiveness. They will also work closely with Marketing and Brand to develop product messaging and oversee GTM execution.

Skills

Product Marketing

User Acquisition

User Engagement

User Retention

Data Analysis

Market Trends

Cross-functional Collaboration

Growth Strategy

VSCO

Photo and video editing platform

About VSCO

VSCO offers a platform for photo and video editing, providing users with premium presets and quality editing tools. The editing process allows users to enhance their images and videos with various filters and adjustments, making it easy to achieve a professional look. What sets VSCO apart from other editing apps is its strong focus on community and creativity, encouraging users to share their work and connect with others. The goal of VSCO is to nurture creativity, enabling users to express themselves through their visual content.

Oakland, CaliforniaHeadquarters

2011Year Founded

$68.1MTotal Funding

SERIES_BCompany Stage

Consumer Software, EntertainmentIndustries

201-500Employees

Benefits

Stock options

Flexible time off

401K retirement plan

Medical, dental, vision, life & disability insurance

Paid sick leave

Risks

Emerging competitors like Tezza threaten VSCO's market share with innovative features.

Introducing ads may alienate VSCO's core user base valuing an ad-free experience.

Recent layoffs could hinder VSCO's ability to innovate and stay competitive.

Differentiation

VSCO offers a unique ad-free platform for creative self-expression.

The VSCO Hub connects photographers with brands, similar to LinkedIn for creatives.

VSCO's innovative editing tools include infrared filters and object removal features.

Upsides

Growing demand for user-friendly editing tools boosts VSCO's market potential.

VSCO Hub aligns with the trend of creator marketplaces connecting brands and creators.

New editing features enhance user experience, attracting more subscribers.

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