Senior Product Marketing Manager, Growth

Job Description

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.

At VSCO, our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress.

About the Role

VSCO is looking for a creative, enterprising Growth Product Marketing Manager to join our team. In this role, you will be instrumental in driving user acquisition, engagement, and retention through strategic product marketing strategy and initiatives. You will collaborate closely with our Product, UX Design, Research, and Data teams to develop and execute impactful strategies that align with our aggressive growth goals.

The right candidate for this role is a hands-on, product marketing expert with a track record of achieving big, growth-oriented goals. Ideally, you have experience in subscription businesses, you can quickly achieve a deep understanding of our audiences, and are a team player able to work well cross-functionally with business leaders while driving outcomes independently.

Responsibilities

• Define and execute product marketing that drives user acquisition, activation, and retention.
• Identify growth opportunities across product offerings based on data analysis, user insights, competitive analysis, and market trends, and work cross-functionally to bring these insights to life.
• Develop and manage comprehensive go-to-market plans for new product features and updates, focusing on growth-oriented objectives.
• Partner with user research to deeply understand audience needs and pain points.
• Work closely with Product to shape product and feature positioning, value propositions, and go-to-market strategy, serving as the voice of the user within the product development process.
• Partner with Marketing and Brand to develop product and feature messaging, overseeing and influencing the GTM execution.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.

Qualifications

• 5+ years of professional product marketing experience, ideally focused on subscription services and/or digital products.
• Track record of proven success driving product adoption through the development and execution of exceptional product marketing campaigns and programs.
• Proven ability to influence and collaborate with cross-functional teams to execute initiatives.