Senior Product Marketing Manager, Measurement at ibotta

Denver, Colorado, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

CPG, MarketingIndustries

Requirements

8+ years of experience in product marketing, product management, or a related role within the advertising technology or marketing analytics space
Bachelor’s degree in business, marketing, or relevant field preferred
Deep understanding of the CPG and retail marketing measurement landscape, including solutions like Sales Lift studies, Market Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
Experience working directly with or for CPG brands, retail media networks, or in the digital advertising industry with a focus on CPG clients
Exceptional communication and presentation skills, with a proven ability to craft compelling narratives from complex data and technical concepts
Direct experience with closed-loop attribution, retail media, or performance marketing platforms is highly preferred
Experience marketing analytics or data-driven products to both technical and non-technical audiences
A self-starter who thrives in a fast-paced, ambiguous environment, with a knack for original thinking and a bias for action
Candidates must live in the United States
Located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday)

Responsibilities

Serve as the subject matter expert and marketing owner for Ibotta’s core measurement solutions, including Sales Lift and Incrementality
Develop and execute the end-to-end go-to-market strategy for new and existing CPG measurement products, from positioning and messaging to launch and adoption
Create compelling thought leadership, case studies, and sales narratives that articulate the unique value of Ibotta’s item-level purchase data in proving marketing ROAS (Return on Ad Spend)
Design and implement programs to drive the adoption of our measurement solutions among CPG brands and agency partners, identifying and resolving barriers to entry
Collaborate closely with Product Management, Sales, and Data Science teams to gather market feedback, understand CPG advertiser pain points, and influence the product roadmap
Translate complex measurement capabilities into a clear, compelling value proposition for our sales teams and clients, ensuring the creation of effective sales collateral, training materials, and client-facing presentations
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere
Define the go-to-market strategy for our performance measurement suite
Partner closely with cross-functional stakeholders in Product Management, Data Science, and Sales to identify market opportunities and set the strategic direction for our solutions

Skills

Product Marketing

Go-to-Market Strategy

Sales Lift

Incrementality

CPG Marketing

ROAS

Thought Leadership

Case Studies

Sales Narratives

Sales Enablement

Product Roadmap

Data Science Collaboration

ibotta

Shopping rewards app for cash-back offers

About ibotta

Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more often and spend more. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company aims to enhance brand awareness and drive incremental sales for its clients, making it a significant player in the retail and consumer goods market.

Denver, ColoradoHeadquarters

2012Year Founded

$58.4MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Parental leave

Onsite gym

Dinner perk

Healthcare coverage

Culture club

401(k) match

Team wide bonus

Flexible time off

Equity

Lifestyle spending account

Risks

Increased competition from platforms like Rakuten and Honey could dilute market share.

Reliance on major retailers means disruptions could significantly impact revenue.

Rapid expansion in Denver may lead to increased operational costs and financial strain.

Differentiation

Ibotta offers cash-back rewards, incentivizing frequent shopping and larger purchases.

The Ibotta Performance Network delivers coordinated promotions across multiple platforms.

Ibotta connects brands with millions of millennial consumers, enhancing brand awareness and sales.

Upsides

Ibotta's user base grew by 158%, indicating strong consumer engagement.

Partnerships with major retailers like Walmart and Instacart boost Ibotta's market reach.

Winning the MarTech Breakthrough Award highlights Ibotta's innovation in performance marketing.

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