Senior Director, Product Marketing at ibotta

Denver, Colorado, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, CPGIndustries

Requirements

8+ years of experience in a product marketing or related role
4+ years of management experience
Bachelor's degree in marketing, business, or a related field
Background in advertising technologies is highly desirable
Proven ability to influence and drive change at all levels of the organization
Technical Skills: Advanced Excel skills, Salesforce, Highspot, and Hubspot preferred
Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
Background in product marketing, preferably in B2B technology with a consistent record of ideating and deploying effective product marketing strategies
Proven experience collaborating successfully with cross-functional stakeholders, including senior executives (e.g. Sales, Marketing, Product, Sales Operations, Enablement, Customer Success)
An accountable self-starter with the ability to motivate a team
Candidates must live in the United States
Located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday)

Responsibilities

Lead company and product-level messaging, with a focus on our AI vision and transformation
Translate complex product capabilities into compelling, differentiated stories that resonate with CPG brands, agencies, and technology partners
Own product launches and positioning for new and existing products
Serve as a liaison on GTM campaigns across technology, business development, revenue, and marketing organizations - generating alignment on key objectives, launch strategy, and success metrics
Develop materials across the full GTM (including but not limited to, proposal decks, competitive analyses, and customer playbooks) in partnership with Sales Enablement
Drive product naming, product releases and integrated campaigns, maintenance of our product portfolio, and feature roadmapping in partnership with the product management organization
Provide coaching, career development, and organizational strategy for an impactful, autonomous team of 4+ product marketing professionals
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere

Skills

Product Marketing

GTM Strategy

Messaging

Product Launches

Product Positioning

Competitive Analysis

Sales Enablement

Team Leadership

Feature Roadmapping

ibotta

Shopping rewards app for cash-back offers

About ibotta

Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more often and spend more. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company aims to enhance brand awareness and drive incremental sales for its clients, making it a significant player in the retail and consumer goods market.

Denver, ColoradoHeadquarters

2012Year Founded

$58.4MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Parental leave

Onsite gym

Dinner perk

Healthcare coverage

Culture club

401(k) match

Team wide bonus

Flexible time off

Equity

Lifestyle spending account

Risks

Increased competition from platforms like Rakuten and Honey could dilute market share.

Reliance on major retailers means disruptions could significantly impact revenue.

Rapid expansion in Denver may lead to increased operational costs and financial strain.

Differentiation

Ibotta offers cash-back rewards, incentivizing frequent shopping and larger purchases.

The Ibotta Performance Network delivers coordinated promotions across multiple platforms.

Ibotta connects brands with millions of millennial consumers, enhancing brand awareness and sales.

Upsides

Ibotta's user base grew by 158%, indicating strong consumer engagement.

Partnerships with major retailers like Walmart and Instacart boost Ibotta's market reach.

Winning the MarTech Breakthrough Award highlights Ibotta's innovation in performance marketing.

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