Pendo

Enhances product experience and digital adoption

Raleigh, North Carolina, United States

About Pendo

Pendo enhances digital products by providing solutions for product experience and digital adoption. Its platform integrates with clients' existing software, offering tools for in-app messaging, user analytics, and feedback collection. This allows businesses to understand user behavior and improve their products based on data-driven insights. Pendo primarily serves software companies, tech startups, and enterprises in the SaaS sector, charging subscription fees for access to its services. Unlike competitors, Pendo focuses specifically on user engagement and experience, helping clients guide users through new features and updates. The goal is to help businesses meet user expectations and achieve growth in a competitive market.

Raleigh, North CarolinaHeadquarters

2013Year Founded

$455.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Remote Work Options

Professional Development Budget

Risks

Increased competition from AI-driven platforms could threaten Pendo's market share.

Rapid AI innovation may outpace Pendo's integration capabilities, risking competitive edge loss.

Integration risks from Zelta AI acquisition could disrupt Pendo's operations if mismanaged.

Differentiation

Pendo integrates seamlessly with existing products, enhancing user engagement and feedback collection.

The platform offers in-app messaging, user analytics, and feedback tools for product improvement.

Pendo's AI-driven insights provide a comprehensive view of user behavior and product performance.

Upsides

Pendo's acquisition of Zelta AI enhances its AI capabilities for customer feedback analysis.

Partnership with Google Cloud's Vertex AI boosts product discovery and user personalization.

Pendo's $200 million ARR and customer growth highlight its strong market position.

Funding

Total raised$455.53 M

Latest valuation$2.60 B

StageGROWTH_EQUITY_VC

GROWTH EQUITY VC

10/31/2021

Thoma Bravo

$110

SERIES F

6/30/2021

$150

$2.60 B

SERIES E

9/30/2019

$100

$1.00 B

SERIES D

8/31/2018

$50

$250.00 M

SERIES C

6/30/2017

$25

$125.00 M

SERIES B

11/30/2016

$20

$100.00 M

SERIES A

9/30/2015

$11

$55.00 M

CONVERTIBLE

2/28/2015

SEED

10/31/2014

$5.00 M