Lush Cosmetics

Handmade cosmetics with ethical sourcing practices

Vancouver, British Columbia, Canada

About Lush Cosmetics

Lush produces and sells handmade cosmetics, including skincare, haircare, and bath products. Their products are designed to be effective while also being environmentally friendly, with a focus on ethical sourcing and cruelty-free practices. Lush offers unique items like "The Greeench Deodorant" and "Unicorn Horn Bubble Bar," and is known for its "naked" products that come without packaging to reduce plastic waste. Unlike many competitors, Lush emphasizes direct-to-consumer sales through its website and physical stores, and actively engages with customers through community activities and campaigns. The company's goal is to provide high-quality, natural beauty products while promoting sustainability and ethical practices.

Vancouver, CanadaHeadquarters
1994Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer GoodsIndustries
1-10Employees

Benefits

Flexible Work Hours
Employee Discounts

Risks

Collaborations may dilute brand identity and alienate eco-conscious customers.
Third-party delivery services could lead to quality control issues.
New store openings may struggle due to declining foot traffic in malls.

Differentiation

Lush offers handmade cosmetics with a focus on ethical sourcing and sustainability.
The company is known for its 'naked' products, reducing plastic waste significantly.
Lush engages customers through community activities, enhancing brand loyalty.

Upsides

Partnership with DoorDash enhances direct-to-consumer model with faster delivery.
New hair and scalp products align with demand for natural, personalized solutions.
Collaborations with popular franchises attract new demographics and create buzz.