Vice President, Footwear Product Strategy at Brooks Running

Seattle, Washington, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Footwear, Sporting Goods, ApparelIndustries

Requirements

Highly strategic role leading and integrating Footwear Product Line Management, Product Marketing, Footwear Merchandising, and Strategic Footwear Advisor teams
Reports directly to the SVP, Footwear and Apparel
Deep understanding of consumer insights, market dynamics, and the product creation lifecycle
Proven ability to translate strategic vision into actionable plans and tangible results
Strong, collaborative, visionary leader capable of inspiring and guiding diverse teams
Ability to foster cross-functional alignment and champion a runner-first approach in all product decisions
Capable of synthesizing strategies and execution of key departments into a cohesive and impactful unified product strategy

Responsibilities

Develop and champion a comprehensive, long-term product strategy (3-10 years) for footwear that aligns with overall brand strategy and business goals, incorporating consumer needs, market trends, and competitive landscape analysis
Act as a key strategic partner to the SVP, Footwear and Apparel, providing expert counsel, insightful analysis, and proactive recommendations on product direction and market opportunities
Deliver overarching thought leadership and strategic direction to leadership in Footwear Product Line Management, Product Marketing, Footwear Merchandising, and the Strategic Footwear Advisor, ensuring their individual team strategies unify into a cohesive product vision
Drive strategic decision-making by integrating consumer and retailer insights, market intelligence, and product assessment feedback across all relevant departments
Facilitate effective communication and collaboration between Product Line Management, Merchandising, and Product Marketing at key moments by clearly establishing expectations for transparency, timely feedback, and shared accountability to ensure the most impactful line decisions and strategies
Anticipate factors that could influence strategies and Brooks' market position, proactively guiding the teams to adapt, innovate, and when necessary, pivot course in response to new opportunities or emerging challenges

Skills

Product Strategy

Consumer Insights

Market Dynamics

Product Lifecycle

Merchandising

Product Marketing

Strategic Planning

Team Leadership

Innovation

Business Growth

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters

1914Year Founded

M_AND_ACompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.

Departure of key engineering talent could impact innovation in foam technology.

Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.

The company emphasizes sustainability with LEED-certified headquarters and conservation goals.

Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.

Partnership with NOW® Sports enhances credibility among elite athletes through 2024.

Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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