VP, Marketing Effectiveness

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, MediaIndustries

Requirements

Candidates must reside in the US or Canada, possess a Bachelor's degree (Master's degree favored), and have over 5 years of consultative selling experience in market research, media, or media agencies. Proficiency in consultative/challenger selling skills is also required.

Responsibilities

This role will lead sales engagements for NielsenIQ's Marketing Effectiveness solutions, focusing on acquiring new business through a go-to-market strategy, building client relationships, and closing deals. Responsibilities include collaborating with internal teams, managing the sales cycle, generating new product ideas, and representing the voice of the customer to internal product teams. The VP will partner with advertisers, agencies, and media owners to sell solutions that refine marketing investments, optimize spend, measure sales lift, and monitor media impact on market share. Key duties involve achieving annual revenue targets, using insights to demonstrate client commercial impact, attending conferences, prospecting clients, managing sales pipelines and CRM hygiene, developing account plans, and disseminating competitive intelligence.

Skills

Sales

Marketing Effectiveness

Marketing Mix

Matched Market Tests

Go-to-market strategy

Client Relationship Management

Deal Closing

Sales Cycle Management

Advertiser Partnerships

Agency Partnerships

Media Owner Partnerships

Marketing Investment Optimization

ROAS Measurement

Influencer Marketing

Promotion Marketing

Video Marketing

Organic Marketing

TV Marketing

Print Marketing

Distribution Marketing

Social Media Marketing

Paid Search Marketing

Affiliate Marketing

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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