m) NYC or Berlin-based at Leapsome

Germany

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, SaaSIndustries

Requirements

Hands-on AI fluency with successful embedding of AI tools and agents into marketing workflows for faster decisions and improved scalability
Experience streamlining tech stacks to drive growth and eliminate complexity
Senior marketing leadership roles in B2B SaaS, ideally in HRTech or adjacent verticals
Track record of scaling $30M → $100M+ ARR and activating SMB/Mid-Market GTM plays
Understanding of HR
Strategic and hands-on marketing leader who builds AI-first marketing strategy and team
High-output, low-ego operator who leads with clarity, urgency, and empathy
Thrives in fast-moving environments
Based in NYC or Berlin

Responsibilities

Reimagine Marketing for the AI Era: Architect and champion AI-powered marketing strategies, tools, and automation across the entire tech stack to supercharge efficiency, velocity, and ROI
Design Market-Focused Campaigns: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness, pipeline growth, and measurable revenue success
Own Product Marketing & Messaging: Define compelling positioning, highlight differentiators, and shape narratives that resonate with HR and G&A leaders
Bridge Across Functions: Collaborate closely with Product, Sales, and Customer Success to align marketing initiatives with roadmap priorities and growth objectives
Partner for GTM Excellence: Team up with Sales to uncover new opportunities, create AI-infused messaging, and maximize account penetration
Accelerate Demand Gen: Own multi-channel campaigns and leverage data-driven, AI-enhanced automation to fuel customer acquisition, conversion, and retention
Drive Brand & Thought Leadership: Develop thought leadership content and public-facing initiatives to establish Leapsome as a market leader in HRTech
Scan & Shape the Market: Monitor global HRTech trends, assess competitive positioning, and evolve marketing strategy to stay ahead
Build & Lead an AI-First Team: Define and execute a hiring strategy, build a top-tier global marketing organization across digital, content, field, and partner marketing, and cultivate a high-performance, growth-minded culture

Skills

Key technologies and capabilities for this role

Marketing StrategyAI MarketingGrowth MarketingTeam LeadershipData-Driven MarketingDemand GenerationStrategic Planning

Questions & Answers

Common questions about this position

Is this a remote position or does it require being based in a specific location?

The role is NYC or Berlin-based, requiring the candidate to be located in either New York City or Berlin.

What are the key skills and qualities needed for this VP Marketing role?

The position requires being a strategic and hands-on marketing leader who is high-output, low-ego, leads with clarity, urgency, and empathy, and thrives in fast-moving environments, with expertise in building AI-first marketing strategies and teams.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does the company culture at Leapsome emphasize?

Leapsome focuses on making work fulfilling for everyone, empowering high-performing teams, and reshaping the future of work through HR excellence, with a collaborative environment that values enabling teams to move fast, make bold decisions, powered by AI, data, and shared purpose.

What makes a strong candidate stand out for this VP Marketing role?

Strong candidates will have sharp focus, creativity, deep passion for growth marketing, experience architecting AI-powered strategies, leading market-focused campaigns, owning product marketing, and bridging functions like Product, Sales, and Customer Success.

Leapsome

HR technology platform for employee development

About Leapsome

Leapsome provides a people enablement platform that focuses on improving employee development, productivity, and engagement, especially during times of change. The platform offers tools for performance management, employee engagement, learning, and the goal-setting framework known as Objectives and Key Results (OKRs). It integrates smoothly with existing tools like HR Information Systems, Slack, Teams, Calendar, and Jira, making it easy for companies to adopt without overhauling their current systems. Unlike many competitors, Leapsome emphasizes a subscription-based model and includes a dedicated Customer Success team to help clients maximize the benefits of the platform. The goal of Leapsome is to support organizations in enhancing their workforce's engagement and productivity, ultimately helping them achieve their business objectives.

New York City, New YorkHeadquarters

2016Year Founded

$58.4MTotal Funding

SERIES_ACompany Stage

Enterprise Software, EducationIndustries

51-200Employees