Head of Market Insights
ZoomFull Time
Expert & Leadership (9+ years)
The Market Research Manager should have experience in leading the design, implementation, and analysis of market research. Experience with qualitative and quantitative research methods, including surveys and focus groups, is necessary. The role requires collaboration with product, engineering, sales, marketing, and customer success teams. Familiarity with AI tools and a customer-centric approach are also important.
The Market Research Manager will uncover actionable insights to inform product strategy, growth, and innovation. They will enhance the voice of the customer by employing research methods, analyzing data, and generating recommendations. The manager will collaborate with internal teams to inform business decisions and coordinate with external research partners. Responsibilities include fostering a customer-centric culture, executing research projects, developing methodologies, and analyzing data from various sources.
Cloud-based EHR solutions for senior care
PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.