VP, Growth Marketing at Dashlane

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SaaSIndustries

Requirements

Highly strategic and results-driven mindset
Key leader in marketing organization, reporting to the Chief Marketing Officer (CMO)
Deep understanding of the B2B buyer journey in the security and SaaS space
Proven track record of scaling demand generation for B2B SaaS companies, particularly those serving diverse segments (enterprises, SMBs, consumers)
Passion for driving measurable results
Ability to thrive in a fast-paced environment
Actively uses AI tools to drive efficiency, creativity, and impact
Ability to build, lead, and mentor a high-performing team
Expertise in modern techniques, AI, and data-driven strategies to optimize performance across channels
Availability for hybrid work in NYC office at least 3 days per week (Tuesday as company day, Thursday as department day, one additional day of choice), unless traveling

Responsibilities

Own and scale the overarching B2B demand generation and growth marketing strategy for enterprise, SMB, and consumer segments, aligning with sales goals and company objectives
Design, implement, and optimize multi-channel demand generation programs (e.g., paid media, SEO/SEM, affiliates, content marketing, email marketing, webinars, events, account-based marketing (ABM)) to generate high-quality MQLs and SALs across B2B segments
Lead, mentor, and grow a team of high-performing growth marketing professionals, fostering a culture of innovation, accountability, and continuous improvement
Implement and scale ABM strategies to target strategic enterprise accounts and accelerate deal cycles
Design and execute a robust experimentation roadmap across landing pages, onboarding flows, pricing, and messaging to drive continuous improvement
Partner closely with Sales, Product, Data, Engineering, and Brand to align initiatives, prioritize impact, and deliver seamless customer experiences
Oversee the development of compelling persona-based marketing content and assets that resonate with IT and security decision-makers at each stage of the buyer's journey, highlighting the value of Dashlane's Omnix™ platform and its unique security benefits
Build a best-in-class growth technology stack, ensuring the right tools are in place

Skills

Growth Marketing

Demand Generation

B2B Marketing

SaaS Marketing

AI Tools

Data-Driven Marketing

Team Leadership

Marketing Strategy

Dashlane

User-friendly password management solution

About Dashlane

Dashlane provides a password management solution designed for both individuals and organizations, focusing on user-friendliness and security. Its software features Autofill and Single Sign-On (SSO) capabilities, allowing users to log into various websites and applications with a single set of credentials, which enhances convenience and security. Dashlane is well-rated, with a 4.5-star rating on platforms like G2 and the Chrome store, reflecting high customer satisfaction. The company offers comprehensive customer support, including onboarding assistance for organizations and a regularly updated Help Center. Dashlane operates on a subscription model, offering premium features such as unlimited password storage, secure sharing, and priority support. Its goal is to simplify security for a wide range of clients, from individual users to large organizations.

New York City, New YorkHeadquarters

2009Year Founded

$160.3MTotal Funding

SERIES_DCompany Stage

CybersecurityIndustries

201-500Employees

Benefits

Hybrid Work Options

Relocation Assistance

Risks

Apple's Passwords app could increase competition and affect Dashlane's market share.

Cracked versions of Dashlane Premium could lead to revenue loss and brand damage.

1Password's expansion into endpoint protection poses a competitive threat to Dashlane.

Differentiation

Dashlane offers industry-leading Autofill and Single Sign-On capabilities.

The company provides comprehensive customer support with step-by-step onboarding.

Dashlane's software is highly rated with 4.5-star ratings on G2 and Chrome store.

Upsides

Dashlane's integration with Splunk offers advanced analysis of user activity data.

The launch of Credential Risk Detection enhances real-time monitoring of credential activities.

Dashlane's Global Partner Program aims to expand market reach and address threats.

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