Vice President, Growth Marketing

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Food, CPGIndustries

Requirements

Candidates should have over 10 years of high-impact growth marketing experience with a proven track record of scaling customer acquisition and retention. A strong understanding of full-funnel strategy across various channels like TV, paid social, search, affiliate, podcasts, and direct mail is required. Experience with CRM and SMS programs, advanced analytics, predictive modeling, and managing budgets is essential. The ideal candidate will have experience leading teams and agency partners, a data-first mindset, and a passion for building mission-led brands.

Responsibilities

The Vice President of Growth Marketing will architect and evolve the company's full-funnel growth strategy, optimizing performance across key paid channels to drive scale, efficiency, and impact. Responsibilities include leading strategic experimentation in creative, media mix, and audience targeting, managing channel-level KPIs and budgets for profitable growth, and leveraging data for agile decision-making. The role involves owning and scaling CRM and SMS programs to enhance customer engagement and retention, leading and mentoring the Growth Marketing team, and ensuring alignment with brand messaging and customer experience across all initiatives.

Skills

Growth Marketing

Performance Marketing

Full-funnel strategy

Paid social

Affiliate marketing

Podcast advertising

Direct mail

Customer acquisition

Retention strategy

Experimentation

Media mix optimization

Audience targeting

ROI optimization

Lifetime Value (LTV)

Budget management

Data analysis

Open Farm Pet

Ethically sourced premium pet food products

About Open Farm Pet

Open Farm Pet focuses on producing high-quality pet food that is ethically and sustainably sourced. Their product range includes dry and wet foods, bone broths, treats, freeze-dried raw options, gently cooked meals, and nutritional supplements. Each product is made with ingredients that prioritize animal welfare and environmental responsibility. Open Farm stands out from competitors by being a certified B-Corporation, which reflects their commitment to social and environmental performance. They also collaborate with recognized organizations for animal welfare and sustainability certifications, ensuring that their products meet high ethical standards. The goal of Open Farm is to provide pet parents with premium food options that align with their values of sustainability and ethical sourcing.

Toronto, CanadaHeadquarters

2014Year Founded

$63.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Food & Agriculture, Social ImpactIndustries

51-200Employees

Benefits

Company Equity

Hybrid Work Options

Risks

Increased competition from premium pet food brands may impact market share.

Rising costs of sustainable ingredients could pressure profit margins.

Supply chain disruptions may lead to product shortages or delays.

Differentiation

Open Farm is a certified B-Corporation since July 2024, emphasizing ethical sourcing.

The company offers a diverse range of premium pet food products.

Open Farm collaborates with leading animal welfare and sustainability certifications.

Upsides

Growing demand for transparency boosts Open Farm's carbon footprint tool usage.

Rising popularity of alternative proteins aligns with Open Farm's sustainability goals.

Increasing interest in eco-friendly packaging supports Open Farm's Terracycle partnership.

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