Showpad

Vice President of Product Marketing

London, England, United Kingdom

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Enterprise Software, SaaSIndustries

Job Description

Position Overview

  • Location Type: Hybrid (2 days in office - London, Chicago, Austin, or Boston)
  • Job Type: Executive
  • Salary: Not specified

Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact. The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay. They will lead go-to-market strategy, analyst relations, and team development, playing a critical role in positioning Showpad’s eOS as the essential solution for transforming revenue team performance.

Requirements

  • Strategic leadership experience in product marketing.
  • Proven track record of influencing product direction and validating product-market fit.
  • Strong storytelling and market strategy skills.
  • Experience translating product roadmaps into compelling messaging.
  • Ability to identify emerging market opportunities.
  • Understanding of pricing sensitivity and willingness to pay.

Responsibilities

Strategic Leadership

  • Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance.
  • Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay.
  • Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs.
  • Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile.

Product Vision and Strategy

  • Identify emerging market opportunities and guide product evolution to deepen product-market fit.
  • Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmaps and product strategy.

Company Information

Showpad is an European-born company with a global impact, known for its revenue enablement platform. They prioritize a team-oriented culture, employee well-being, and a balance between work and personal life. They operate with passion, boldness, humility, and authenticity, empowering team members to be their true selves and take ownership. They value constant improvement and platform updates, avoiding deployments on Fridays.

Application Instructions

  • Not specified.

Skills

Product Marketing
Market Strategy
Storytelling
Go-to-Market Strategy
Analyst Relations
Product Vision
Product Strategy
Messaging
Value Propositions
Pricing Strategy
Market Analysis
Customer Needs Analysis

Showpad

Sales enablement platform for marketing teams

About Showpad

Showpad provides a sales enablement platform that helps marketing and revenue teams improve their sales processes. The platform offers tools for managing sales content, training sales teams, and analyzing performance. Sales teams can easily find the right content for their interactions, receive coaching to enhance their skills, and access insights to make informed decisions. Showpad operates on a subscription-based model, ensuring consistent revenue while offering over 65 integrations to fit into existing workflows. The company aims to empower sales teams to engage buyers effectively and add value in every interaction.

Ghent, BelgiumHeadquarters
2011Year Founded
$151.3MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees

Benefits

Paid Holidays
Paid Vacation
Parental Leave
Professional Development Budget
Hybrid Work Options
Flexible Work Hours

Risks

Increased competition from CaptivateIQ's advanced automation solution for revenue teams.
Upland Software's expansion into sales enablement may threaten Showpad's market share.
Rapid AI advancements require Showpad to continuously innovate to maintain competitiveness.

Differentiation

Showpad offers a comprehensive sales enablement platform with integrated AI capabilities.
The platform supports over 65 pre-configured integrations and an open API for flexibility.
Showpad is recognized as a leader in sales readiness solutions by Forrester.

Upsides

Showpad's AI-driven analytics enhance personalized sales training and coaching.
Virtual exhibition capabilities boost product showcasing and buyer engagement.
Recognition as a leader by Forrester boosts credibility and attracts enterprise clients.

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