VP of Marketing, EMEA

Position Overview

UiPath is redefining enterprise automation with Agentic AI and is seeking a seasoned VP of Marketing, EMEA to accelerate its next stage of growth across Europe, the Middle East, and Africa. This role will own end-to-end regional marketing, from field programs and digital demand to PR/Comms, partnering closely with regional GTM leadership to translate global strategy into local pipeline, brand influence, and customer success.

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Why UiPath

At UiPath, you’ll shape the future of Agentic Automation in one of the most dynamic regions in tech. You’ll have the autonomy to innovate, a world-class product portfolio, and the support of a passionate global team. Join us and help enterprises across EMEA transform the way work gets done.

Responsibilities

• Build and execute the EMEA marketing plan aligned to revenue targets, segment priorities, and partner motions.
• Lead field marketing, digital demand working with the global team, events, ABM, PR/AR, social, and partner marketing to drive opportunities and accelerate deals.
• Work closely with the BDR organization, driving pipe gen, enablement, and conversion.
• Localize global campaigns and create region-specific plays for enterprise and commercial segments.
• Own regional brand and thought-leadership strategy, earned media, analyst outreach, executive visibility, and customer advocacy.
• Partner with Sales, Partner, and Customer Success leaders to align territories, coverage models, and account plans.
• Establish a data-driven marketing engine: forecasting, budgeting, and reporting against pipeline, attribution, and ROI goals.
• Build and mentor a diverse, high-performing team across multiple countries and time zones.

Requirements

• 12+ years of experience in B2B tech marketing, including 5+ years leading multi-country EMEA teams for a high-growth SaaS or enterprise software company.
• Proven success scaling field + digital demand programs that deliver >$200M pipeline annually.
• Hands-on expertise in regional demand generation, marketing automation, and pipeline analytics.
• Strong background in PR/AR and executive communications to build a strong PR & thought leadership program across the region.
• Demonstrated ability to influence GTM, product, and exec stakeholders and to operate as part of a Global Demand Gen leadership team.
• Fluency in English; additional European languages a plus.
• Willingness to travel ~30% across EMEA.

Company Information

UiPath is redefining enterprise automation with Agentic AI. We are committed to creating category-leading enterprise software that unleashes the power of automation.

Application Instructions

Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

Diversity & Inclusion

UiPath values a range of diverse backgrounds, experiences, and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodation.

• Employment Type: FullTime
• Location Type: Not Specified
• Salary: Not Specified