UiPath

Vice President of Marketing EMEA

Dublin, County Dublin, Ireland

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Enterprise Software, Automation, Artificial Intelligence (AI)Industries

Requirements

Candidates must possess over 12 years of experience in B2B tech marketing, with at least 5 years leading multi-country EMEA teams for a high-growth SaaS or enterprise software company. Proven success in scaling field and digital demand programs generating over $200 million in pipeline annually is required. Expertise in regional demand generation, marketing automation, pipeline analytics, PR/AR, and executive communications is essential. The role also requires the ability to influence GTM, product, and executive stakeholders, operate within a Global Demand Gen leadership team, fluency in English, and a willingness to travel approximately 30% across EMEA.

Responsibilities

The Vice President of Marketing EMEA will build and execute the regional marketing plan aligned with revenue targets, segment priorities, and partner motions. This includes leading field marketing, digital demand generation, events, ABM, PR/AR, social media, and partner marketing to drive opportunities and accelerate deals. Responsibilities also involve working closely with the BDR organization to drive pipeline generation, enablement, and conversion, localizing global campaigns, and creating region-specific plays for enterprise and commercial segments. The VP will own the regional brand and thought-leadership strategy, manage earned media and analyst outreach, enhance executive visibility, and foster customer advocacy. They will partner with Sales, Partner, and Customer Success leaders to align territories, coverage models, and account plans, establish a data-driven marketing engine for forecasting, budgeting, and reporting, and build and mentor a diverse, high-performing team across multiple countries and time zones.

Skills

Marketing Strategy
Field Marketing
Digital Demand Generation
Account-Based Marketing (ABM)
Public Relations (PR)
Analyst Relations (AR)
Social Media Marketing
Partner Marketing
Brand Management
Thought Leadership
Executive Visibility
Customer Advocacy
Sales Enablement
Pipeline Generation
Data-Driven Marketing

UiPath

Robotic process automation software solutions

About UiPath

UiPath provides robotic process automation (RPA) solutions that help businesses improve their efficiency by automating repetitive tasks. Their software allows organizations to create AI-driven workflows and manage these processes through cloud-based orchestration. This means that users can set up automated tasks that run without human intervention, which helps to lower operational costs and boost productivity. What sets UiPath apart from its competitors is its extensive marketplace for third-party integrations, allowing users to enhance their automation capabilities with additional tools and solutions. The main goal of UiPath is to empower organizations to streamline their operations and focus on more strategic activities by reducing the time spent on mundane tasks.

New York City, New YorkHeadquarters
2005Year Founded
$1,936.8MTotal Funding
IPOCompany Stage
Enterprise Software, AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Flexible Work Hours
Remote Work Options

Risks

Rapid AI agent evolution may outpace UiPath's current RPA offerings.
High implementation costs and rigidity of traditional RPA tools could deter clients.
Emergence of platforms like Salesforce's Agentforce may provide competitive alternatives.

Differentiation

UiPath offers AI-driven workflows enhancing business efficiency through intelligent automation.
The company provides robust governance and multiple robots on a single virtual machine.
UiPath's marketplace for third-party integrations expands its ecosystem and customer solutions.

Upsides

UiPath leads the 2024 Everest Group automation assessment, showcasing industry leadership.
The launch of AI Trust Layer enhances governance of GenAI features across the platform.
Collaboration with The Bank of East Asia expands UiPath's enterprise automation solutions.

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