VP of B2B Marketing & Demand Generation

Employment Type: Full-Time

Position Overview

Spreetail is a fast-growing ecommerce company dedicated to propelling brands to increase their global market share while improving operational costs. Learn more at www.spreetail.com.

As the VP of B2B Marketing & Demand Generation, you will shape and own Spreetail's entire B2B growth strategy, encompassing demand generation, Account-Based Marketing (ABM), paid media, events, and lifecycle marketing. Reporting directly to the Chief Marketing Officer, you will influence strategic decisions and drive measurable pipeline impact. This role offers a unique opportunity to lead a talented team, collaborate with senior leadership across sales, product, and brand, and play a key role in accelerating revenue growth. We are seeking a data-driven, strategic leader who thrives in a dynamic environment and is passionate about building something meaningful.

Work Your Way

At Spreetail, we empower our employees to work in the way that suits them best through our "Work Your Way" approach. Team members have the flexibility to choose where they work most effectively each week—whether from home, a coffee shop, or the office. While flexibility is key, we also value in-person connection. Our corporate team convenes in Lincoln each quarter for a week of intentional collaboration, team building, community engagement, and our All-Hands meeting. This offers the best of both worlds: the freedom to work your way, with meaningful opportunities to connect and grow together.

Please scroll to the bottom of the job posting to confirm that your state qualifies for the Work Your Way program.

Responsibilities

• Develop a unified B2B growth strategy: Integrate ABM, paid media, events, CRO, lifecycle marketing, and sales enablement to drive measurable pipeline and revenue growth.
• Build and inspire a high-performing team: Foster a culture of creativity, innovation, and accountability that delivers exceptional results across all marketing functions.
• Maximize marketing ROI: Strategically manage the B2B budget and continuously optimize paid performance, event spend, and conversion rates through data-driven decisions.
• Strengthen sales & marketing alignment: Implement shared goals, ICP development, enablement content, and closed-loop reporting to accelerate conversion and upsell opportunities.
• Leverage analytics for continuous improvement: Build robust reporting frameworks that translate data into actionable insights tied to business impact.

Requirements

• Extensive leadership experience: Guiding large, cross-functional marketing teams and scaling demand generation programs that support multimillion-dollar growth targets.
• Proven expertise in demand generation: Across channels including paid media, ABM, SEO, CRO, and lifecycle marketing, with a track record of delivering consistent pipeline impact.
• Strong background in sales enablement: Including the development of targeted content strategies (blogs, case studies, videos) that effectively support the sales cycle.
• Hands-on success in event marketing: Creating high-converting brand experiences via trade shows, hosted events, and webinars.
• Deep understanding of eCommerce and retail marketing: Experience driving B2B growth in digital marketplaces and omnichannel environments, aligning marketing strategy with buyer behavior and platform dynamics.

Compensation

• Base Salary Range: $180,000 - $250,000 per year.
• Note: Compensation reflects the cost of labor across several US geographic markets. Pay is based on factors including geographic market location and may vary depending on job-related knowledge, skills, and experience. Spreetail is a total compensation company.

Company Information

Spreetail is transforming the eCommerce landscape. We are building one of the fastest-growing ecommerce companies in history.