Vice President, Demand Marketing at Zenoti

Seattle, Washington, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Beauty and WellnessIndustries

Requirements

Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus
Proven experience as a marketing leader with a track record of contributing to the growth and success of the company, vertical SaaS being preferable
Experience in building and managing large globally distributed teams
Experience with CRM (Salesforce) and digital marketing tools and techniques
Demonstrated success in developing and executing digital marketing and lead generation campaigns
Strong experience in branding, positioning, and market messaging
Excellent leadership and team management skills
Analytical mindset with the ability to leverage data for decision-making
Strong communication skills

Responsibilities

Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships
Design and drive outbound ABM campaigns
Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance
Build, lead, and inspire a high-performing marketing team focused on client acquisition and retention
Foster a culture of innovation, collaboration, and continuous improvement within the marketing department
Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies
Provide marketing support for product launches and other key initiatives
Establish and monitor key performance indicators (KPIs) specific to marketing efforts
Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals
Collaborate with the executive team to develop a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans
Collaborate with the executive team to define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry

Skills

Demand Generation

Digital Marketing

Lead Generation

Vertical SaaS

Branding

Market Positioning

Zenoti

Cloud-based software for beauty businesses

About Zenoti

Zenoti provides cloud-based software tailored for salons, spas, and med spas, helping over 12,000 businesses across more than 50 countries manage their operations. The software includes tools for appointment scheduling, billing, payments, reporting, analytics, marketing, employee management, and inventory control, all aimed at improving customer experience and automating front desk tasks. Operating on a Software-as-a-Service (SaaS) model, clients pay a subscription fee for access to the software, which is continuously updated without manual installations. Zenoti distinguishes itself by offering modern, touchless interactions like online booking and self-check-in, along with 24/7 support and assistance with data migration for new clients. The company's goal is to enhance the efficiency and customer experience of businesses in the beauty and wellness industry.

Bellevue, WashingtonHeadquarters

2010Year Founded

$322MTotal Funding

SERIES_DCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Parental Leave

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Risks

Emerging competitors in beauty software could threaten Zenoti's market share.

Economic downturns may reduce spending in the beauty and wellness industry.

Data privacy regulations like GDPR pose compliance challenges for Zenoti.

Differentiation

Zenoti offers a comprehensive mobile solution for salons, spas, and med spas.

The platform supports both large chains and small businesses with scalable features.

Zenoti's SaaS model ensures continuous updates and improvements without manual installations.

Upsides

Zenoti's integration of AI-driven personalization enhances user experience and client retention.

The rise of mobile-first strategies aligns with Zenoti's comprehensive mobile solution.

Zenoti's SaaS model benefits from the growing trend of subscription-based revenue streams.

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