Account Based Marketing Manager
PersonaSalary not specified
Full Time
Entry Level & New Grad
$90,000 – $115,000Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, AdvertisingIndustries
Requirements
The ideal candidate is a hands-on marketer with a passion for orchestrating highly targeted, multi-channel campaigns that drive measurable pipeline impact. They should be proficient in leveraging technology stacks to engage key accounts and personas across the buyer journey, and possess the ability to design, launch, and optimize programs. Collaboration with sales, content, marketing operations, and revenue operations teams is essential.
Responsibilities
This role is responsible for designing and executing scalable 1:1, 1:few, and 1:many ABM campaigns tailored to key verticals, personas, and buying stages to increase account engagement, generate qualified leads, and drive pipeline growth. Responsibilities include building and managing multi-channel campaigns leveraging paid and organic channels to activate target accounts, identifying and executing data-driven tactics for lead nurturing, retargeting, and customer acquisition, and utilizing platforms like Demandbase, SFDC, and Clay to orchestrate, personalize, and measure campaigns effectively.
Skills
Demand Generation
Account-Based Marketing (ABM)
Growth Marketing
Campaign Management
Data Analysis
Multi-channel Marketing
Pipeline Management
Sales Alignment
Content Marketing
Marketing Operations
Revenue Operations
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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