Wpromote

Senior Manager, Demand Generation & ABM

United States

$90,000 – $115,000Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, AdvertisingIndustries

Growth & ABM Manager

Employment Type: Full Time

Position Overview

The Growth & ABM Manager will play a critical role in driving Wpromote’s demand generation efforts through strategic Account-Based Marketing (ABM) programs and growth marketing campaigns. This position is ideal for a hands-on marketer who thrives at the intersection of data, creativity, and technology, with a passion for orchestrating highly targeted, multi-channel campaigns that drive measurable pipeline impact. You’ll leverage our tech stack to engage key accounts and personas across the buyer journey, accelerating awareness, engagement, and conversion. This role is both strategic and executional: you’ll design, launch, and optimize programs while partnering closely with sales, content, marketing operations, and revenue operations teams to ensure alignment on goals and KPIs.

Responsibilities

  • Designing and executing scalable 1:1, 1:few, and 1:many ABM campaigns tailored to key verticals, personas, and buying stages to increase account engagement, generate qualified leads, and drive pipeline growth.
  • Building and managing multi-channel campaigns leveraging paid and organic channels to activate target accounts.
  • Identifying and executing data-driven tactics for lead nurturing, retargeting, and customer acquisition to drive net-new pipeline and accelerate existing opportunities.
  • Utilizing Demandbase, SFDC, Clay, and other platforms to orchestrate, personalize, and measure campaigns effectively.
  • Ensuring all campaigns are aligned with overall marketing and sales objectives.

Company Information

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

Benefits & Perks

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!

* This position may be performed remotely in most states within the US. ** While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

Salary & Compensation

The anticipated annual salary for this role will range from $90,000-$115,000 based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JJ #LI-Remote

Skills

Demand Generation
Account-Based Marketing (ABM)
Growth Marketing
Campaign Management
Data Analysis
Multi-channel Marketing
Pipeline Management
Sales Alignment
Content Marketing
Marketing Operations
Revenue Operations

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.

Land your dream remote job 3x faster with AI