Vice President, Brand at Zeno Group

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Public Relations, MarketingIndustries

Requirements

Candidates should possess at least 8 years of consumer PR experience in an agency setting, specifically with large consumer brands, and a history of success in providing strategic counsel to clients and building strong relationships with senior-level contacts. They must demonstrate a collaborative spirit, be results-driven, and capable of managing multiple priorities while working against deadlines. Furthermore, the ideal candidate should have experience overseeing 360 integrated brand programs, including both ongoing storytelling and product launch campaigns, and expertise across the earned media landscape, along with demonstrated strategic, creative, and holistic thinking abilities. Experience in drafting and presenting new business pitches is also required, alongside the ability to thrive in a fast-paced environment and possess excellent writing and presentation skills.

Responsibilities

As a Vice President, Brand, the individual will lead large-scale Brand Programming in client service, earned media strategy, team activation and development, and new business. They will develop and execute integrated PR strategies and programs, monitor and interpret changes in employment legislation, conduct audits, deliver training, advise management on HR-related risk mitigation strategies, and support existing clients while participating in new business opportunities. This role involves working closely with agency SMEs and collaborating across various teams to ensure consistent excellence in client work, serving as a skilled client counselor, and navigating challenging conversations in real-time.

Skills

Brand Programming

Earned Media Strategy

Client Service

PR Strategy

Account Management

Integrated Marketing

Presentation Skills

Client Counseling

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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