VP, Communications

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Human Resources, Biotechnology, AIIndustries

Requirements

Candidates must have proven success as a change leader, guiding multi-channel communications through major business shifts including AI integration and organizational transformation. Deep experience in public relations, executive communications, and investor relations within a high-growth, publicly traded tech company is required, along with an existing roster of deep and broad media relationships spanning business, technology, and trade outlets, plus strong analyst connections. The ability to inspire high-performing teams of subject-matter experts and attract top senior talent is also essential.

Responsibilities

The VP, Communications will serve as the chief storyteller for Upwork, shaping and driving the integrated communications strategy across internal and external efforts to amplify the company's mission, vision, and growth. This role involves developing and owning a measurable communications strategy, defining the company's voice, and uniting stakeholders around the future vision, while articulating Upwork's transformative role in the age of AI. Key responsibilities include translating AI-driven innovation into compelling narratives, leading an executive visibility program, overseeing global PR and media outreach, developing and implementing a metrics-driven growth strategy, leading financial-market messaging, designing internal communications for employee engagement and alignment, building and scaling a high-performing communications team, and measuring/optimizing communications impact.

Skills

Communications Strategy

Storytelling

Public Relations

Investor Relations

Internal Communications

External Communications

Brand Messaging

Executive Visibility

Leadership

Upwork

Online platform connecting freelancers and clients

About Upwork

Upwork connects freelancers with clients looking for various services in the gig economy, which focuses on short-term contracts instead of permanent jobs. The platform allows freelancers to create profiles that showcase their skills, while clients can post job listings for specific projects. Freelancers bid on these projects, and clients choose the best candidates based on proposals and reviews. Upwork earns revenue through service fees charged to freelancers based on their earnings, with a tiered structure that rewards long-term client relationships. The platform also offers premium memberships and additional services for enhanced visibility and access to job listings. Upwork provides tools for time tracking, invoicing, and project management, making it easier for both freelancers and clients to manage their work and payments. The goal of Upwork is to facilitate successful project completion by bridging the gap between freelancers and clients.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$143.8MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Health Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Employee Stock Purchase Plan

Risks

Increased competition from Fiverr and Toptal threatens Upwork's market share.

The new Fiverr-style Project Catalog may commoditize services, reducing freelancers' perceived value.

Strategic shifts under new management may not align with current client expectations.

Differentiation

Upwork connects freelancers with clients across diverse industries, enhancing global work opportunities.

The platform offers tools like time tracking and invoicing for efficient project management.

Upwork's tiered fee structure incentivizes long-term client relationships, differentiating it from competitors.

Upsides

Upwork's acquisition of Objective AI enhances its AI capabilities for better talent matching.

The introduction of Featured Jobs increases visibility for job posts, attracting more candidates.

Upwork's recognition as the top job posting site boosts its credibility among employers.

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